San Fransisco Film Festival and Eye Candy Media celebrate in style

PR Log (Press Release) – Aug 09, 2007 – Eye Candy Media, the world's fastest growing media outdoor media company,celebrated from the 26th of April until the 10th of May the 50th anniversary of the oldest Film Festival in Americas: the San Fransisco International Film Festival.

Eye Candy positioned a Giant Broadcast Screen in the heart of the Embarcadero Center at Justin Herman Plaza, which joins four major transit hubs, large office building, large shopping center (the Embarcardero Center) and the Ferry building, a center for the businessperson during the week, and THE place to be on the weekend the Farmer's Market, an incredibly popular event in town each week that attracts the "foodie" culture.

Eye Candy also used the Giant Screen to broadcast a special chosen feature film to show on three consecutive evenings for approximately 60 minutes.  This event was publicised in the SFIFF 50 mini guide (circ. 250K), programme guide and on the event's website.

San Francisco International Film Festival became the first Film Festival in the Americas to turn 50. The organisers celebrated the historic milestone in style by screening 120 unique programs of the finest in international cinema, playing host to more than 80,000 film lovers and hundreds of filmmakers, journalists and film industry professionals, throwing sensational parties, launching new digital initiatives like International Online, celebrating Bay Area film culture, showcasing new technologies and, all in all, having a blast.

SFIFF 50 opened at the Castro Theatre with Golden Door, a stunning cinematic achievement by Italian director Emanuele Crialese (Respiro, SFIFF 2003). This thoroughly contemporary epic follows a colorful family from a remote Sicilian village as they prepare for and finally embark upon a journey to America in 1913. Charlotte Gainsbourg leads a brilliant cast in this whole new variation on the period coming-to-America genre.

SFIFF 50 also presented the world premiere of Gary Leva’s Fog City Mavericks, a celebratory documentary tracing the San Francisco Bay Area’s remarkable filmmaking history. Featuring clips from classic films and interviews with local luminaries such as George Lucas, Clint Eastwood, Francis Ford Coppola, Brad Bird, John Lasseter, Philip Kaufman and Walter Murch, this wonderful documentary was been introduced by a star-studded group of mavericks.

George Lucas was the recipient of the one-time-only Irving “Bud” Levin Award which was presented at Film Society Awards Night on Thursday the 3rd May. For over half a century, SFIFF has presented the best in world cinema. SFIFF 50 has been honoring that tradition while energetically embracing new works, new platforms and new audiences.

Eye Candy Media was proud to be part of this glamorous celebration. The company's mission to provide the best event marketing solutions to its clients all over the world is being constantly fullfiled with great success!