Established in December 2006, P.R.’z Fynest, Inc. launched their first collection of designer and classic urban clothing with a Latin flair this spring 2007. The Puerto Rican songstress now joins other “Boricua” artists sponsored by the line including rappers Joell Ortiz and Chavito “El Lírico Bandido”.
"Part of our mission is to support and promote businesses within the Latin communities throughout the world. It is our great pleasure to endorse artists as talented and promising as Janid. We feel her traits are exemplary and define the Latin dream. It is truly an honor to have her represent our clothing line in all of her events," stated Susan Polanco-Douglin, President of P.R.’z Fynest.
“P.R.’z Fynest mission is to educate and promote the “Orgullo” (pride) of the Puerto Rican communities worldwide. That being said, I am a very proud Puerto Rican and I strongly stand by and support my people and any effort to portray our heritage, roots and culture in a positive light. I love the clothing line! The women’s collection is totally urban and sexy… like me!,” Janid laughs. “I couldn’t be more honored and excited to represent and be a part of the P.R.’z Fynest movement.”
As part of its exclusive deal with Janid, P.R.’z Fynest will be developing a clothing line just for the crossover superstar. The company will also launch additional brands that will represent the entire Latino Community starting with the release of D.R.’z Fynest, and Latino’z Fynest in the summer of 2008.
