Microtel Inns Ranked Highest in Guest Satisfaction in Budget Hotel Segment by J.D.Power&Associates

Aug. 3, 2007 - PRLog -- For an unprecedented sixth consecutive year, Microtel Inns & Suites has been ranked highest in guest satisfaction among economy/budget hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.  Microtel – the chain of all newly-constructed, interior corridor hotels – is the only economy/budget brand in the hotel industry to have received this recognition six successive times.

Microtel Inns & Suites scored highest of 11 national hotel brands in its segment, outperforming competitors in six out of seven key guest satisfaction measures including reservation, check-in/check-out, guestroom, hotel services, hotel facilities, and costs and fees.  

“We are extremely honored to receive this recognition for the sixth consecutive year,” said Roy E. Flora, Executive Vice President and Chief Operating Officer of US Franchise Systems, Inc., parent company of the franchisor of the Microtel Inns & Suites hotel brand.  “This recognition emphasizes the importance of consistently delivering the highest quality product, service and value to our guests.  Special thanks goes to our employees, our franchisees and the enthusiasm and dedication of their hotel team members, without whom we could not have achieved this recognition.”  

Flora continued, “As a result of listening to our guests, and to further enhance their overall experience, within the next two months all Microtel hotels will be offering a stylish new bedding initiative known as ‘Dream Well’.”  Dream Well beds include a plush pillow-top mattress or topper and fitted bed skirt, high quality 200-thread count white and khaki-piped linens with triple sheeting, down-like blanket, decorative top sheet, bed scarf and pillows.  In addition, Microtel continues to be the only economy hotel chain to provide guests with free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access in all guestrooms nationwide.

The 2007 North America Guest Satisfaction Index Study is based on responses from 47,634 guests who stayed in a hotel between May 2006 and June 2007.  The study, now in its eleventh year, measures guest satisfaction based on seven factors: reservations, check-in/check-out, guestroom, food and beverage, hotel services, hotel facilities, and costs and fees.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction.  The firm’s quality and
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Microtel Ranked Highest in Guest Satisfaction for Sixth Straight Time…2/


satisfaction measurements are based on responses from millions of consumers annually.  J.D. Power and Associates is a business unit of The McGraw-Hill Companies.  For more information, visit JDPower.com.

About Microtel Inns & Suites
There are currently 310 Microtel hotels open and under construction worldwide.  Microtel hotels are now located in 45 states and five international countries including Argentina, Canada, Honduras, Mexico and The Philippines.  The brand continues to aggressively develop both domestically and internationally, and recently announced that during the next six months, it plans to open an additional 20 hotels and break ground on an additional 30 hotels.

In addition to free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access, all hotels provide complimentary continental breakfast.  Members of the MicroPass™ frequent guest program earn a free night’s stay after nine night stays at any location.  Microtel is also a sponsor of The Society for Accessible Travel & Hospitality (SATH) and is known as the preferred hotel chain for travelers with disabilities, Little People and seniors.  The chain is committed to providing these rapidly growing market segments with quality, accessible hotel accommodations, and with a service culture prepared to make their stay an enjoyable experience.

For hotel reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com, or contact 1-800-771-7171 or TDD 1-800-824-2082 or 1-888-304-6835 (Spanish speaking).  All hotels are independently owned and operated.
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Press Contact:
Barbara Wiener-Fischhof
US Franchise Systems, Inc.
404-235-7400
barbara.wiener.fischhof@usfsi.com

Website: www.microtelinn.com