In comparison with other search engines, random keywords are used to gauge B2B ITAH’s effectiveness and relevancy from the B2B user’s perspective. Based on the comparison results, B2B ITAH registered the highest number of indexed B2B websites and the FIRST TEN search results in page one among other search engines also shows that B2B ITAH provides a higher number of relevant and unique search results which leads surfers directly to the vendor’s website.
Conclusively, B2B ITAH provides business surfers easier, faster and more relevant search results; and for business advertisers a clear targeted focused community audience resulting in minimum wastage on advertising cost.
