AGOG Digital paves the way to China Internet search users

PR Log (Press Release) – Jul 24, 2007 – Hong Kong, July 25 2007: SkinB5 Pty Ltd, an Australian skin care company selling vitamin and acne treatment products online needed to aggressively market its products in Hong Kong, mainland China and Australia. It knew that driving high volumes of targeted search engine traffic would be key to its success. But the odds were against it as it was competing for visibility against millions of results for keyword phrases such as “vitamin B5” and “vitamin for acne treatment”. Couple that with the challenge of ranking on the Chinese language search engines. Yet, today the company boasts of over 100 top 10 search engine rankings on Google China, Google Hong Kong, Google Australia and Yahoo Australia, and has far exceeded its search engine traffic acquisition goals from its key target markets.

Or, consider Teco Electric, a motor manufacturer and exporter that wanted to attract buyers from mainland China, Hong Kong and the United States. Thanks to some smart search engine optimization (SEO) work, the company has established itself on the first page (top 10 results) of most major regional and global search engines for over 100 high-demand keywords and increased its website traffic by over 225%. Imagine being ranked in the top 5 results for keywords like ‘ac motor’, ‘dc motor’ and ‘dc motor manufacturer’— suffice to say, the motor manufacturer is now reaping all the benefits of the SEO work carried out on its website.  

Or, look at this case of a leading global bank in Hong Kong that now figures in the top 10 results for hundreds of keywords on Google.com, Yahoo Hong Kong and Google Hong Kong.

The common factor in all these cases: a Hong Kong SEO company named AGOG Digital Marketing Strategy Ltd. (http://www.agogdigital.com), which has established itself as the leading Internet marketing company in Greater China specializing in helping overseas companies boost their online visibility in China or enabling domestic companies achieve their marketing goals with highly effective SEO / SEM campaigns. AGOG Digital’s portfolio of successful search engine optimization clients includes public listed manufacturing companies, technology companies, marketing and PR firms, all of which had the objective to achieve top rankings with both Chinese and English keywords in major search engines.

“With the phenomenal growth in China’s Internet population and online spending, the potential market that China offers is immense. However, reaching this audience requires a combination of deep knowledge of the search habits & behavior of Chinese Internet users, a thorough understanding of how the Chinese language search engines work and of course, a high level of proficiency in both Chinese and English languages,” says Jimsun Lui, Director, SEO / Internet Marketing of AGOG Digital Marketing Strategy. “Our search engine optimization strategies make optimum use of our strengths in each of the above factors - be it in keyword research or Chinese/ English content creation- to ensure clients achieve their online marketing objectives.”  

To understand the China opportunity, consider these statistics: As of 2006, there were 136 million Internet users in China, as per the China Internet Network Information Center (CNNIC), making it the second largest Internet population in the world. Online sales in China is estimated to cross US$6.38 billion in 2007, driven by an estimated 55 million shoppers, according to iResearch. Almost 75 percent of the online spending in 2006 came in consumer-to-consumer spending, highlighting the booming e-commerce scene in the country.  

“Unlike many SEO companies whose objective is to get ranked for a few keywords, our success lies in our ability to ‘milk’ relevant search engine traffic for our clients to its fullest potential and improves their business results. Another huge differentiating factor is our capability in optimization for both the English and Chinese search engines,” said Jimsun. “The multi-lingual skill is crucial because Internet users in Hong Kong and many parts of China use both English and Chinese to search. Moreover, even the Chinese words used vary from location to location. Our multi-lingual capability also helps us be a strong bridge between China and the world that can be used by both overseas companies targeting the attractive China market as well as Chinese companies eyeing global audiences. We have helped numerous companies successfully cross this bridge since our inception in 2001 and hope to do so even more.”


About AGOG Digital Marketing Strategy Ltd
Established in year 2001, Hong Kong –headquartered AGOG Digital Marketing Strategy (http://www.agogdigital.com/cindex.html) is dedicated to providing search engine optimization (SEO), search engine marketing (SEM/ paid search advertising), other forms of Internet marketing and e-commerce consulting services. With a team of experienced professionals proficient in SEO for both English and Chinese search engines, AGOG Digital helps companies reach the fast growing Internet audience in mainland China and Hong Kong as well as helps Chinese companies effectively use search engine marketing to attract global audiences. The company’s SEO / Internet marketing client roster comprises over 100 companies from diverse domains, including global banking giants, well known retailers, publicly listed manufacturing companies, technology companies, educational institutions and various small business.