Thailand Telecommunications Market Report
Original telecommunications market research and telecommunications sector trend analysis for Thailand's telecommunications industry.
Competitive intelligence, regional telecommunications company rankings and SWOT analyses on international and domestic telecommunications companies in Thailand.
The Thailand Telecommunications Report has been researched at source in 2006 and features latest-available data covering all headline indicators; 5-year industry forecasts through end-2011; company rankings and competitive landscapes covering leading multinational handset manufacturers and equipment vendors, domestic fixed-line and mobile operators, and analysis of latest industry news, trends and regulatory developments.
Thailand Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecommunications industry in Thailand.
Key Benefits of Report
Benchmark It's Independent 5-Year Telecommunications Industry Forecast for Thailand to test other views - a key input for successful budgeting and strategic business planning in the Thai telecommunications market.
Target Business Opportunities & Risks in Thailand's Telecommunications Sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Thailand.
Exploit Latest Competitive Thai Telecommunications Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share, investments and leading products and services.
Coverage
Executive Summary
Summary of It's key industry forecasts and trend analysis, covering ICT, fixed-line, mobile and internet markets, and headline news of key industry events from the latest quarter.
Market Overview
At-a-glance outlook of the structure, size and value of the industry, including an overview of key players and a snapshot of regional penetration rates for fixed-line, mobile and internet markets.
Business Environment Rankings
It provides a cross-border analysis of telecoms regulatory systems across regional markets, and their investor prospects, discussing the merits and downfalls of each country’s business environment, and ranking them in order of competitiveness. The rankings take into account industry factors, such as Market Maturity, Growth Potential, Competitive Environment and Licensing Framework in addition to It’s political and economic risk ratings.
It 5-Year Industry Forecast
Historic data series and 5-year forecasts to end-2011 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
Fixed-Line Telephony - Telephone Lines ('000); Telephone Lines/100 Inhabitants;
Cellular Telephony - Phone Subscribers ('000); Mobile Phone Subscribers/
Internet Markets - Internet Users ('000); Internet Users/100 Inhabitants;
Multimedia Markets - PCs ('000); PCs/100 Inhabitants;
It 5-Year Macroeconomic Forecast
It forecasts for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Competitive Landscape & Rankings
Commentary on key operators highlighting ownership structures, latest available revenue figures, market share analysis and ARPU counts.
Company Profiles & SWOTS
Company profiles, including SWOT (strengths, weaknesses, opportunities and threats) analyses, fully researched senior executives and contact details, business activity, leading products and services, and a record of all recent foreign direct investments and projects.
Executive Summary
The Sector At A Glance
Key Insights On The Telecomunications sector of Thailand
Thailand’s telecoms market is one of great contrasts. On the one hand, a poor fixed-line infrastructure provides minimal growth potential, whilst on the other a mature mobile market is facing saturation by 2009. The industry remains in the clutches of the Thai government, but at the same time, the other competitive cellular and broadband sectors are spurring on growth. Furthermore, although the NTC is slow in ruling on foreign ownership limitations and 3G licences, the regulator has been proactive in amending rules on access charges and interconnection.
Our forecasts for Thailand’s fixed-line sector remain unchanged. A penetration rate of approximately 10.5% currently, we project, will rise to just over 11% by the end of 2011. This is not where the action lies. One only has to look at True Corporation’
Low tariffs and a deeply competitive market are the factors behind cellular growth, with It estimating some 9mn new customers for 2006, which would represent y-o-y growth of 29.5%. We project that by the end of 2011, Thailand will have 65mn cellular subscribers and a penetration rate of 96%. Handset availability and the quality of content will drive (or not) 3G growth, and we expect over 10% of all Thailand’s mobile subscribers to be using 3G networks by the end of 2011. The fact that market leader AIS expects one fifth of its revenues to come from non-voice services by the end of 2007 suggests that next-generation mobile services are likely to become popular. The real growth engine remains Thailand’s broadband business, and It projects that the 1.3mn subscribers expected in 2006 will become 8.3mn by the end of 2011.
Thailand remains in 13th position in It’s Business Environment Rankings, with Vietnam actually reducing the gap between the two countries to half a point. However, there are signs that the Thai government and the NTC are beginning to turn things around. Rulings on access charges and agreements on interconnection rates are encouraging. There is still room for improvement, however. Thailand’s telecoms market is no closer to liberalisation and the regulator continues to drag its heels on 3G licensing. Furthermore, an uneasy political climate continues to hamper foreign investment as seen most clearly by the government’s vacillation over foreign ownership limits. However, in an important announcement for Thailand’s foreign investor community, Telenor has pledged its future to Thailand and opened its regional office in Bangkok.
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