Price, features, quality or level of service are no longer enough to differentiate a brand in the eyes of customers. The only sustainable differentiator nowadays is how customers experience a brand. No wonder that some of the most successful companies are the ones that focus on the experience they provide to their customers.
The Empiria Group is delighted to announce, that the Optimising Customer Experience conference will take place in Barcelona, on the 15th and 16th of November. CE practitioners from all over Europe, Middle East, USA and Australia.
To request your brochure, visit: http://www.empiriagroup.eu/
During two days, delegates will hear how CE practitioners from a range of industries overcame challenges such as achieving senior management and employee buy in and reaching cultural alignment. Explore best practices and case studies on how to design, implement and measure the impact of CE initiatives.
Speakers include senior marketing and customer management professionals from companies such as Bharti Airtel (India), Orange Business Services (Belgium), Customer Contact Association (UK), T-Mobile International (Germany), Continental Airlines (USA), Avis Europe (UK), NetBank (USA), Mashreq Bank (UAE) and many more.
The programme is tailored for maximum interactivity and networking. Panel discussions, Q&A sessions,social programme and a half day workshop will all be included.
For more information and to register please call +421 376 969 211 or write to marketing@empiriagroup.eu
