Clearwater, FL, June 14, 2007 – When it comes to caring for the earth, some companies have been labeled as not so environmentally friendly. Wedged between war, gas prices and current government disputes, you’ll notice headlines with toxic dumping in the ocean and littering along highways in many newspapers.
PostcardMania, http://www.postcardmania.com, and its CEO Joy Gendusa, is doing its part to change this negative image by setting the example. No task is too large, whether it be saving trees by the thousands or picking up cigarette butts one by one.
The latest in Gendusa’s effort to clean things up was a street clean up as part of the Adopt-A-Street program PostcardMania participates in with the City of Clearwater. As of Thursday morning, Gendusa and 35 of her employees were lining the streets armed with gloves and trash bags. Coming in half an hour before work to help, volunteers picked up over 580 lbs. of trash and debris along with an estimated 1,700 cigarette butts from the surrounding area.
While South Martin Luther King Jr. Avenue now has more of a sparkle to it, this project is only one root in the groundwork of Gendusa’s philanthropic tree. Since starting the company in 1998, Gendusa has been participating in various programs to benefit the environment, including the Adopt-A-Street program, which she joined in 2000.
One of Gendusa’s biggest accomplishments over the last few growing seasons has been her switch to recycled paper. Almost two years ago to date PostcardMania decided the yearly $50,000 and growing cost was worth it. As a twist in business ethics, Gendusa didn’t incorporate the cost into her pricing, not wanting it to negatively affect her customers.
The results? Combined with the recycling program over at PostcardMania’
When asked why she was so adamant about this issue, Gendusa said, “We have to take care of our planet. Goodness knows we do enough to hurt it – if everyone just made a small effort in their daily lives we could keep this place around a lot longer!”
