mobiExplore Croatia – Innovative travel guide for mobile phones

PR Log (Press Release) – Jul 11, 2007 – Split, CROATIA – An innovative mobile travel guide - mobiEXPLORE Croatia,   was officially launched online this week at www.mobiexplore.com. This mobile guide presents a unique solution for the mobile phones that combines rich content, useful functionality, daily updated information and best of all it is available completely free of charge. All tourists and visitors to Croatia (Lonely Planet's Top Destination for 2005) now have the opportunity to see all that Croatia has to offer on their mobile phone. mobiEXPLORE Croatia was developed by Gideon Multimedia, award-winning multimedia development company. This is a first in series of similar projects planned for major European travel destinations by Gideon Multimedia, a member of Nokia's advanced developer program, Forum Nokia PRO.

Croatia is increasingly popular travel destination mainly because it managed to preserve "The Mediterranean As It Once Was" with spectacular beaches, pristine nature and rich cultural and historical heritage. MobiEXPLORE Croatia features 157 destinations including national parks, cultural and historical sights, popular but also less known resorts and tourist destinations throughout Croatia. It has interactive maps of Croatia and individual cities, animations, photos, guides, etc., all combined to present information about active vacation, gastronomy, fun and entertainment, sights, news, service information, useful tips and advice, local customs and much more. It even features a small Croatian phrasebook. MobiEXPLORE Croatia is initially available in English and Croatian but Italian and German versions are scheduled to be launched within few weeks.
Best of all, it is available as a freeware. You can download it from www.mobiexplore.com and there you can also see an online demo. Those tourists who already arrived in Croatia can get by calling Gideon's call centre at +385 21 314 000.
The mobiEXPLORE project is based on Adobe® Flash® Lite™ technology, specifically developed for mobile phones and consumer electronics devices. Flash Lite dramatically accelerates the delivery of rich content and user interfaces. Gideon Multimedia has taken full advantage of its potential to set a new level of expressiveness, efficiency, and interactivity for mobile travel guides.  Because of its obvious advantages the technology has spread rather rapidly, as of June 2007 over 250 million Flash devices were shipped worldwide and over 300 Flash different Flash-enabled device models are available on the market. Those users who don't have Flash-enabled phone can still use mobiEXPLORE system through WAP interface.

Gideon Multimedia is company specialized in multimedia development and publishing. Its CD-ROM postcards, multimedia souvenirs, feature major travel destinations including London, Salzburg, Munich and Bavaria and many others. For its CD-ROM postcards Gideon has won numerous awards at international multimedia contests and innovation exhibitions.
Gideon Multimedia is a member of Forum Nokia PRO, a program that provides advanced technical, business development and marketing support to select mobile software companies. Forum Nokia PRO provides specialized support for advanced developer companies creating the next generation of software for the Series 40, S60, and Series 80 platforms developed by Nokia. A select number of companies worldwide who demonstrate industry leadership are chosen as Forum Nokia PRO members. As a member of Forum Nokia PRO, Gideon Multimedia receives:
   • early access to Nokia technology
   • close integration of its software with Nokia devices
   • specialized service and support provided by Nokia to help Gideon Multimedia stand out in the marketplace
   • the opportunity to further strengthen its relationship with Nokia
   • benefits through Nokia's extensive worldwide software distribution channels
   • invitations to participate in valuable co-marketing activities

mobiEXPLORE Croatia is only a first in a series of similar projects for all major tourist countries in Europe that Gideon Multimedia plans to launch in cooperation with its international partners.