PRLog (Press Release) -
Jul 10, 2007 -
On the 14th of June in the context of “Marketing Director” III b2c business-forum in the hall-room “Senator” of Imperial Park Hotel & SPA 5* in Moscow area took place a round-table “Decision about business-cases. Specificity of bringing Russian Brands out to fashion-market”
. In the session took part: Maria Smorchkova, CEO of Fashion Industry Companies Association, board director of GOTA Company (marketing communications and development strategies); Tatyana Komissarova, Higher School of Economy State Institution, Dean of the Highest School of marketing and business development, director of “SOLUTION TREE” Company; Larisa Bogatova, director of OMD Metrics/ Strategy Director of OMD Media Direction. The session was lead by Gene Zarkin, the Head of “Zarkin & Partners” Brand Consultancy.
During the first part of the event Maria Smorchkova spoke with a report about brand developing of fashion stores, after which there was a discussion. Most vexed question to a reporter asked Alexander Filyurin (“Melekhov and Filyurin” Agency) and representative of Trout & Partners Alexei Sukhenko.
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
