PRLog (Press Release) –
Jul 07, 2007 – Dublin, Ireland, July 07, 2007 – Recently initiated, the electronic search guide http://www.betterdeals-
creditcards.com summarizes the offer of different types of credit cards to enable consumers to find a product that fits their needs. Independent evaluations of credit cards shown on the site add a second point of view to the developers’ descriptions.
Following the developers’ observations, choosing a credit card often had depended on general descriptions of a small range of available cards provided by particular companies. According to marketing manager Peter Thomas, this used to lead consumers to two problems. Firstly, only some options were considered, which considerably narrowed the choice. Secondly, the given descriptions often lacked references to the contexts the cards were used in, so that consumers had to guess which option would fit their needs.
Today, betterdeals-creditcards.com seeks to resolve the first problem by providing its users with a wider range of different credit cards. The cards of more than one provider appear on the site’s pages. The problem of distance to practical situations is acted upon by the presentation of opinions from another source. Users explain their experiences with particular credit cards to other users. The language used here is less technical than the one that is commonly used for descriptions of credit card details provided by the corresponding companies.
As Thomas reported, the initial idea for betterdeals-creditcards.com derived from one of the site’s collaborators who had had bad luck in choosing his card, resulting in higher fees than he had expected. The man himself attributed his lack of knowledge to the general nature of the company’s information package that was not adaptable to real situations. Although this general information bears the advantage of being easily comparable, it often does not serve to identify credit cards as adequate for one’s personal needs. Combining the positive aspects of both general descriptions and personal experiences, betterdeals-creditcards.com presents each of them in a particular section.
One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.betterdeals-creditcards.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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