Customization Tool for Supplementary Benefits of Credit Cards

PRLog (Press Release) - Jul 07, 2007 -
Dublin, Ireland, July 07, 2007 – One of the latest trends in the credit card sector consists in collecting points in order to obtain a promotional gift when a certain amount of points is reached. As a result, customers cannot only buy in certain shops to gain an item as in the case of usual customer cards but also in every shop that accepts the credit card. The only disadvantage with this option had been that consumers could not compare in advance which scope of available gifts to choose from.

Since the beginning of the year, the Internet portal betterdeals-creditcards.com helps consumers to compare the spectrum of gifts the different credit card companies offer. Concise information awaits the users in comparative tables that show the details of each promotional offer. Consumers can now choose their card with respect to their desired promotional gifts instead of having to obtain an arbitrarily chosen gift. Following the site’s development team, this is a step further towards making the credit card market more transparent.

One of the most extraordinary forms of repayment presented by the site is the MBNA-AOL card that stems from an association of AOL and MBNA. Users obtain points for every purchase and can so add value to their broadband account at AOL. Additionally, customers can choose from a range of options, including flights, DVD players, and hotel rooms. The final choice depends on the customer and the amount of points collected. Other forms of repayment include the Virgin credit card’s options. Virgin offers a 10% discount for every Virgin store or service like Virgin Wines, Virgin Megastores, Virgin Active, and Virgin Insurance.

The site’s service does not stop here. Users can also proceed to apply for the credit cards that meet their needs. To do so, they just have to follow the links that lead directly to a credit card provider’s site, which opens in an additional window. If one wants to compare different offers directly with each other, he or she can simply open more windows at a time. Nevertheless, there remains little space for disorientation because users can easily return to their point of departure on betterdeals-creditcards.com by closing the additional windows.

One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.betterdeals-creditcards.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.


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