Strategic Marketing & Media Corporation ("SMM"), the #1 Spanish language direct response ad agency, has been chosen by Westcoast Insurance (WCI) as their agency of record. WCI is a major auto insurance agency with over 40 locations in the State of California that markets its services and products to a large Latino and non-Latino market segment. SMM will handle both English and Spanish market creative, media buying, direct response advertising and sales force training for WCI.
According to Mr. Louis F. Vargas, co-founder & Chief Operations Officer of SMM, the previous ad agency for WCI failed at the results needed. The solution was to tailor and create a culturally unique and compelling message that addresses the needs and idiosyncracies of the Southern California Latino market, the largest in the country.
Mr. Vargas stated that SMM is in business to ensure that corporate clients increase not just their sales but brand a product or service within the Hispanic market, which is the fastest growing in the country. He also stated that "we are geared to immediately have a profound effect on bottom-line sales for corporate America in any market segment".
In fact, SMM was so sure of the results they could immediate generate for WCI that In a "test" commercial spot created and produced by Mr. Carlos E. Correa, SMM's co-founder and Chief Executive Officer, the immediate call results were so impressive that WCI permanently hired SMM within a week as its agency of record. SMM did what four other ad agencies could not do: slashed their cost-per-call in half and increased call volume by 25%.
Strategic Marketing & Media Corporation ("SMM") is the leader in direct/immediate advertising in the country, especially in the Hispanic market segment. It has recently been selected by Inc. Magazine into its prestigious "Inc. 500", as one of the fastest growing companies in the country.
Mr. Correa emphasized that SMM is not a traditional "ad agency" that creates, produces and airs spots and the work is done. But based on SMM principals 20 years experience in direct sales, advertising, and marketing, "SMM not only does all the traditional ad agency work but we also provide complete turn-key consulting packages in sales and marketing. We provide results based sales seminars, and effective motivational seminars. In addition, we go behind the scenes and provide telemarketing sales scripts, telemarketing training and staffing for our clients. Our job is to make the phones ring like no one else can and make sure that clients convert those calls to sales!".
SMM clients and industry experience include auto dealership consortiums, computer services, consumer products/services, financial services/institutions, legal, healthcare, and insurance services, among others.
