Amadesa™ Updates Name, Focus Of Technology Platform

PR Log (Press Release) – Jun 29, 2007 – Chicago-June 29 2007 - Amadesa, Inc., the leader in online business optimization services, announces the release of its liveExperience™ technology platform for web site owners looking to utilize the best in behavioral targeting, multivariate and A/B tools.

“Formerly known as liveForm™, the liveExperience platform allows us to focus on the clients’ needs and desires for website optimization, instead of the traditional push of just one tool as the solution itself,” stated Pete Olson, VP of Marketing. “By combining our behavioral targeting algorithm with multivariate and A/B testing we can provide true value in selecting the right tool for the right page to accomplish what the client ultimately desires, increases in top line revenues and an enhanced consumer experience.”

The Amadesa client services organization, a full service team dedicated to achieving the client’s goals, will leverage liveExperience on every client’s site moving forward. Whether it’s a homepage, a marketing landing page, a lead generation process, a shopping cart and billing/checkout path, or any page in between, liveExperience can rapidly and with great accuracy determine the optimal combination of tools to deliver improvements well over 10% on average.


Contact: Amadesa, Inc.

Media contact: Pete Olson, Vice President of Marketing

952-393-4544