At 350 pages, it is the most comprehensive guide ever published on LBS and a must-have for any company interested in Location-Based Services! The Definitive Guide to GPS, RFID, WiFi, and Other Wireless Location-Based Services addresses the forecast for LBS, emerging and hot markets and applications, key enabling technologies, and more. Discover the secrets on how to best design and market Location-Based Services, how to design an LBS business endeavor, LBS application profiles, and the most useable information about GPS technology available.
Topics Covered Include:
Global LBS revenue forecasts, by region/key countries, and key market drivers
Why LBS applications can fail - The Seven Deadly Sins
Opportunities for GPS, RFID, Location-enabled Wi-Fi, and their convergent technologies
The most attractive consumer opportunities, functional opportunities, and government/public safety and vertical industry opportunities - dozens are profiled!
Secrets to designing LBS applications - danger areas, and how to avoid them
Essentials to marketing location-based services, building a business around them, and key financial success factors
How to ensure ongoing LBS success
Key Questions Answered in Publication
What applications in the business, consumer, and government markets will be successful?
How do we make the most money? What will be the winning customer value propositions?
What technologies are best for what applications?
What do investors need to know about LBS to make the best investment decisions?
What are the best business models? What makes the best business case?
How should we design LBS applications?
What should partners focus on? How to select partners?
How do we protect our LBS Intellectual Property?
How do we operationalize to make LBS a viable, fast-growing, profitable business?
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