Overview
Engineering Economics for Telecom & Media Technologists is a practical guide towards planning and operating a media driven network using basic fiscal management processes. This is a back-to-basics book. This book is partly an engineering economy textbook and real-world network financial management handbook. This book is blunt and to the point. This book is to be used by all technologists operating in this new realm of broadband multimedia. This publication will direct the technologist to think about driving revenue generation. While this publication will not mention company names, the examples given may be familiar to many readers.
This publication will raise network planning issues and network operations issues. Network planning and operations has always been based on costs optimization and meeting customer needs. This publication will discuss revenue models that can be utilized in the new telecom media business environment. Meeting customer needs assumes revenue generation. Carrier and vendor technologists will benefit from this handbook by understanding the financial drivers behind operating a network. The basics of money articulated in this book will be of value to those who create and sell hardware and software.
Unlike the Telecom and IT Financial Handbook, this book will address revenue models and content.
Target Audience
Engineers and technologists
Planners and project managers
Technical managers and upper level management
Anyone responsible or involved with telecom and/or IT financial issues
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