Bangalore, June 28, 2007: K2 Communications Pvt Ltd, the city-based national PR agency offering integrated communications services has announced that it has bagged the PR account of Zee Kannada. K2 Communications will handle all the offline and online PR and media activities of Zee Kannada which is presently carving an aggressive path to increase its viewership in the state.
Commenting on the PR plans and the enrolment of the new agency, Anup Chandrasekharan, Business Head, Zee Kannada said, "We are currently pursuing an intensive strategy which will see Zee Kannada increase its TRPs among the local audience. With a programming mix designed to elicit greater interest and participation in our viewers, we have chalked out a year round calendar that will see Zee Kannada feature prominently among the viewing preferences of Kannadigas. Naturally we were looking at PR partners who could work with us and deliver the results that we aspire. K2 Communications understands our culture and our needs and we are confident that they will be able to help us achieve our goals."
Shiv S Devraaj, Founder & CEO of K2 Communications was gung ho on acquiring the Zee Kannada account and commented, "Being a Bangalore headquartered agency with national credentials gives us an edge in managing this account. Zee Kannada is doing very well with its innovative programming and is destined to scale new heights. Our team will ensure that both of us together reach our objectives and goals faster and maintain a leadership position in our respective domains."
Formed in 2003, K2 Communications Pvt Ltd has grown from strength to strength and now is considered among the leading PR agencies in the country. It was founded by Shiv Devraaj who has PR experience spanning 16 years. The company boasts of having the finest editorial abilities by having Philip D Anthony, an ex-journalist whose stints cover Times of India and Dalal Street Journal among others, head the in-house content team, With top IT clientele and a mix of retail, education, industrial and FMCG companies, the agency has registered a annual growth of 300% year on year. It has branches and associate offices across India in all the metros and tier two cities and representative offices in other areas.
The agency has also recently tied up with Dukas PR, a New York based PR agency in the US as also with an agency in the Asia Pac region.
For more information, please contact:
Mohan Kumar
K2 Communications Pvt. Ltd.,
mohan.kumar@
