A series of training workshop on SME Banking Sales Skill was organized by SRG Bangladesh (SRGB), a leading research and management consulting firm of Bangladesh. The workshop was sponsored jointly by IFC-SEDF and BRAC Bank. The objective of the workshop was to develop selling skill of Unit Heads of SME Banking division of BRAC Bank. A total 309 Customer Relation Officers of BRAC Bank attended the program in 12 batches during May-June period. Each batch of the trainees received two full-days training on SME banking, interpersonal communication and service marketing. SME Expert Dr Rowshon Kamal, Communication Expert Mahjabeen Ahmad and Marketing Expert Wazir Alam conducted the workshop as a facilitator. The major focus of the workshop was on SME sector overview, portfolio & sector identification, SME loan practice, interpersonal communication, relationship building, sales strategies & techniques and service marketing. M Saidul Haq, President of SRGB also shared his knowledge and experience pertaining to the development of SME banking sales skill of the participants.
A series of training workshop on SME Banking Sales Skill was organized by SRG Bangladesh (SRGB), a leading research and management consulting firm of Bangladesh. The workshop was sponsored jointly by IFC-SEDF and BRAC Bank. The objective of the workshop was to develop selling skill of Unit Heads of SME Banking division of BRAC Bank. A total 309 Customer Relation Officers of BRAC Bank attended the program in 12 batches during May-June period. Each batch of the trainees received two full-days training on SME banking, interpersonal communication and service marketing. SME Expert Dr Rowshon Kamal, Communication Expert Mahjabeen Ahmad and Marketing Expert Wazir Alam conducted the workshop as a facilitator. The major focus of the workshop was on SME sector overview, portfolio & sector identification, SME loan practice, interpersonal communication, relationship building, sales strategies & techniques and service marketing. M Saidul Haq, President of SRGB also shared his knowledge and experience pertaining to the development of SME banking sales skill of the participants.
