Mid Sized Companies Discover Branding Solution with Extreme Lobby Makeovers

June 26, 2007 - PRLog -- NASHVILLE, TN – First impressions are vital. Advent, a Nashville-based marketing and design firm is pioneering the emerging business trend of branded environments to help businesses use corporate space to display their image, mission, and values in a direct and tangible way.  Branded environments can most simply be defined as lobby makeovers, with a twist. Lobby makeovers follow the popular consumer trend of reality TV makeovers, where a person or home is transformed in a short time on a limited budget.

A branded environment is a new tool in the marketing arsenal. It is a strategic approach to interior design that aligns physical spaces with company identity. The goal of branded environments is to increase profitability. This goal is accomplished through heightened brand awareness, differentiation and exposure. It is a powerful opportunity to welcome customers and immerse them in the authentic nature of the company.

Cutting-edge corporations are now using branded environments to boost employee loyalty and retention and attract like-minded candidates. Daily exposure to these messages equips employees as ambassadors for their company’s mission, vision and value.

Advent has a team of specialists who work to minimize the impact a makeover has on day-to-day operations. This team combines the disciplines of marketing, branding, interior space planning, design and installation to make the process much more efficient and cost-effective than traditional interior design.

“We are similar to an ER medical team; we know the discipline but we also understand urgency,” says John Roberson, President of Advent. “We have 20 years experience in face-to-face marketing events where deadlines are absolutely inflexible. We know how to deliver results while allowing business to carry on as usual.”

John Lavey, Hammock Publishing’s Managing Director, says, “We hired Advent to guide us in a redesign of our interior space and help us brand ourselves more effectively within that space. Advent walked right in, helped us develop our interior re-branding and worked with us to create space that gets noticed and reminds all of us on staff what we are here to do as a company. We tell our clients’ stories and Advent helped us tell ours.”

For more information, visit www.lobbymakeover.com

For media inquiries or interview requests, please contact Aneisha Howard - Mania PR 616.706.8655 or email: info@maniapublicrelations.com

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LobbyMakeover.com is a division of Advent. Advent has been helping clients for over three years in the emerging discipline of using their lobbies and environments as a branded messaging space.

Advent has been serving its customers' needs for almost 20 years. Founded in 1988 as a trade show display company, Advent now offers complete programs for customer success in face-to-face marketing opportunities. Advent has a strong foundation of experience and skills in meeting three critical customer needs: creative excellence, measurable results, and on-time delivery.

Website: www.maniapublicrelations.com