International Malayalam Film Awards 2007 (IMFA) towards the end of the year

PR Log (Press Release) – Jun 24, 2007 – The International Malayalam Film Awards 2007 - IMFA will be the first ever expatriate audience choice awards recognizing the outstanding performances and contributions in Malayalam Film Industry. The debut show of the regular annual event would be held in Dubai along with an electrifying entertainment show towards the end of this year.

Leading Advertising group ADVA organizes this first-of-its-kind unique award programme joining in hands with the premium Malayalam celebrity magazine TAKE: 1 and Dubai’s popular Malayalam radio channel HIT 96.7 FM.
   
A prominent jury from the Malayalam movie industry will choose the movies to be considered for the nominations. Thousands of Malayalam movie fans living across the world can cast their votes for the best performances in the Malayalam movies released between the mid 2006 and mid 2007, informed the organizers of the awards.

The movie lovers can participate in the voting process through Internet, SMS and Print Media; also they can drop in their voting brochures in IMFA Ballot Boxes that would be set up at selected centers. The jury will monitor the final round and the winners will be announced at the venue of the star night.

The concept of IMFA is inspired by the blockbuster success of GMMA (Gulf Malayalam Music Awards 2006), the first-of-its-kind concept awards for the entire Malayalam Music Industry exclusively voted by the audience across the gulf countries. The second edition of the gulf Malayalam music awards was held at Dubai Airport Expo on 27th April this year.

Over 50000 buddies of Malayalam movies, living across the world is expected to vote for their favourite choices in the industry. And around 20000 people would have chance to enjoy the mega award night. Renowned film personalities, stars, musicians, celebrities and the entire Malayalam Film Industry will perform at the award night. Definitely the IMFA would enrapture the South Indian film fans in the world with a terrific entertainment extravaganza.

“We have been looking out for an ideal, classy platform to honor and acknowledge the people behind the outstanding success of the films released in 2007 and what better way than to co-host an event like IMFA 2007. We have always brought out the best in Malayalam movie industry to our audience in the Middle East and likewise, IMFA 2007 will surely be a never-before witnessed event for the Malayalam movie industry.” says Nadeem Hood, Associate Publisher – TAKE:1 magazine.

According to the organizers, they are dedicated to provide fair and impartial awards, highlighting the best contributions and talents in the Malayalam film scenario, and they are looking forward to making IMFA a regular annual event.


Corporate Publishing International
13700, Dubai

Nadeem Hood
Associate Publisher - TAKE:1
Ph: +9714 3515316
mob: +97150 4116702