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FOR IMMEDIATE RELEASE
PRLog (Press Release) –
Jun 20, 2007 – CASHAK.TV is a new online television show covering fashion for young, affluent and trend setting women. The program features local, national and international high-end designer fashion. Regular segments in CASHAK.TV include video fashion spreads, fashion shows, street fashion, countdowns, interviews and backstage looks. Unlike generic fashion publications which cover multi-generational trends, CASHAK.TV only focuses on the stylish designs and accessories that appeal to young, affluent fashion-savvy women.
Christopher Cashak started CASHAK.TV after leaving, what he considered, the most corrupt and dishonest magazine in the country. Mr. Cashak felt the fashion industry deserved better than what current publications can offer. CASHAK.TV is based out of the emerging fashion market of Scottsdale, Arizona. The show brings a new perspective to the industry from outside the traditional fashion hubs of New York City and Los Angeles. The show was an invited media guest for fashion events in Los Angeles, Las Vegas and Arizona by Christian Audigier, Ed Hardy, Collection Bebe, Joey Tierney, Imitation of Christ and more. CASHAK.TV filmed the fashion shows, interviews and celebrities at these events. Most fashion publications are displayed on a plain white background with pastel colors. CASHAK.TV challenges this trend with a slick black backdrop and vibrant colors. The show’s presentation is inspired by nightclubs with brilliant visuals and high-energy dance music. Unlike most publications, CASHAK.TV produces all of its content. It is typical for magazines and other media in the fashion industry to use intern, student or armature labor to produce their videos, photos and articles. CASHAK.TV only utilizes professional video, photo, model, hair and make-up talent. By only utilizing the best, most knowledgeable and professional talent in the industry Christopher Cashak has created a world-class fashion leader. CASHAK.TV’s advanced custom technology platform allows for 24/7 on demand viewing of any video. The performance servers deliver a crystal clear and smooth video presentation of the latest fashion styles and trends. “Fashion presented through video is far more interesting and engaging than static images printed on a piece of dead wood,” Christopher Cashak exclaimed. Viewers can also embed their favorite videos into personal MySpace and web pages. Users of Apple’s iTunes can also download episodes of CASHAK.TV for their computer and iPod music players. These videos are available at no charge. CASHAK.TV videos are also available on cell phone and wireless internet devices. Christopher Cashak proclaimed, “Why would you read a month old fashion magazine while relaxing at the pool when you can watch the latest fashion videos on your cell phone instead?” All CASHAK.TV videos are exclusive. They are not available through other media companies. Utilizing the unique abilities of the internet, CASHAK.TV creates a fashion community by encouraging viewers to leave comments and questions about their favorite videos. The questions are immediately answered by the users and staff of CASHAK.TV CASHAK.TV creates a seamless shopping experience with its fashion videos. Viewers can click links next to the editorial content that lead to online retailer websites. Site users can instantly purchase the item featured by CASHAK.TV or similar products in the category from these reputable retailers. With it’s advanced technology and professional talent, CASHAK.TV creates a industry leading editorial and online shopping experience for young women passionate about high-end fashion. # # # Karlee Kristoph, Public Relations Director
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