1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Herbalife International Inc: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Strong increase in sales
Sharp dip in net profit
Earnings per share turns negative
Table 1 Herbalife International Inc: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
Successful promotion results in good sales in Europe
Strong growth in Brazil and Mexico
Significant sales increase in Taiwan
Sharp decline in Japan
Table 2 Herbalife International Inc: Gross Sales by Region 2000-2004
Table 3 Herbalife International Inc: Net Sales by Region 2003-2004
2.3 BUSINESS FOCUS
Weight management products continue to gain ground
New product launches boost sales for Inner Nutrition
Strong interest in outer nutrition products
Increased demand for literature
Table 4 Herbalife International Inc: Gross Sales by Division 2000-2004
Table 5 Herbalife International Inc: Net Sales by Division 2002-2004
Chart 1 Herbalife International Inc: % Net Sales by Division 2004
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Herbalife International Inc: Business Agreements 2004
3.2 MARKET DEVELOPMENT
Strong growth predicted for OTC
Focus on China
Improvements in business operations
Table 6 Herbalife International Inc: World Sales Performance of Company's Major Markets
4. OTC HEALTHCARE BUSINESS
4.1 OTC HEALTHCARE BUSINESS DEVELOPMENT
Intense international expasion throughout the 1980s
Becoming a private company
Focusing on science
4.2 OTC HEALTHCARE NET SALES
Positive growth in 2004
Table 7 Herbalife International Inc: OTC Healthcare Sales 2001-2004
5. PERFORMANCE IN OTC HEALTHCARE
5.1 COMPETITIVE CONTEXT
Increasing competition from pharmaceutical companies
Direct seller leading the way
Increasing private label competition affecting value sales
5.2 COMPANY WORLD MARKET SHARES
Declining value shares in vitamins and dietary supplements
Weak performance in child-specific OTC
Improved global position in OTC
Table 8 Herbalife International Inc: World Shares & Rankings in OTC Healthcare by Sector 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Declining share in Western Europe offset by gain in East
Continued value loss in North America
Strong entries by new pharmaceutical players
Table 9 Herbalife International Inc: Regional Shares in OTC Healthcare by Sector 2004
5.4 MARKETING STRATEGIES
Marketing initiatives to motivate distributors
Introducing consumer-focused methods
Special initiatives in developing markets
5.5 DISTRIBUTION STRATEGIES
Centralised distribution
International distribution
Retail presence in China
6. OTC HEALTHCARE BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
6.2 NEW PRODUCT DEVELOPMENT
Increased focus on scientific research
Entering the energy drinks market
Packaging development
7. OTC HEALTHCARE STRATEGIC EVALUATION
7.1 HERBALIFE INTERNATIONAL INC SECTOR POTENTIAL
Future opportunities in core markets
Emerging markets increase in importance
Preparing for China opportunity
Table 10 Herbalife International Inc: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR OTC HEALTHCARE BUSINESS
Suited to market driving trends
Science-based new product development
Building a strong platform for growth in existing markets
Direct to consumer sales
Motivating distributors
8. APPENDICES
8.1 APPENDIX 1 – HERBALIFE INTERNATIONAL INC BRAND PORTFOLIO
Summary 3 Herbalife International Inc: OTC Healthcare Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF HERBALIFE INTERNATIONAL INC
Summary 4 Herbalife International Inc: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF HERBALIFE INTERNATIONAL INC
Summary 5 Herbalife International Inc: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Herbalife International Inc: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Herbalife International Inc: Company Locations
For more information, Please visit :
http://www.bharatbook.com/
