Editorial/Post House BOND Adds Editors Beth Cramer and Sebastian Wainstein
New Talent Infusion Propels Creative Boutique Led By Editor Jeff Beckerman
NEW YORK, NY May 14, 2007 - BOND (http://www.bondedit.com)
The move furthers Beckerman's overall vision for BOND as a versatile, yet highly specialized, creative resource for the advertising and entertainment industry.
"Both Beth and Sebastian bring very special elements to BOND," said Beckerman. "Beth is an experienced editor known for her mastery in the fashion/beauty niche with a strong following at many top agencies and directors around the world. Sebastian comes to us from Argentina following six years editing for top directors and agencies in the Hispanic market. Our goal is to offer a lot of creativity under one roof and adding Beth and Sebastian are big part of what we're building."
Beth Cramer:
A veteran editor, Cramer is known for her evocative fashion/beauty spots, as well as her story telling work for such agencies as Wieden + Kennedy, Euro RSCG, Grey and Altschiller Associates, among others. Cramer established her career at Red Car NY and edited there from '94-'04, and from '04-'06 at The Well NY. Over the years Cramer has worked with many top commercial directors including Marcus Nispel, Gerard de Thame, Bob Giraldi, Leslie Dektor and Peter Goldschmidt and cut campaigns for Fidelity, Sprint, Chase Manhattan, ESPN, Victoria's Secret, Olay to name a few.
Cramer also directed and edited a feature-length documentary Plan B, Single Women Choosing Motherhood, which premiered last year at the Tribeca Screening Room. The film weaves a serious, emotional and often funny look at what has become a growing trend among women over thirty. Cramer edits her footage as a dynamic conversation between fourteen women who never meet, but share an overwhelming desire to parent.
For Cramer, joining Bond was about finding the right atmosphere. "The environment at BOND is welcoming and conducive to creativity,"
She adds, "For me editing is a wonderful amalgam of my interests. You have to orchestrate picture, sound, performance, effects, plus the intangibles to create a cohesive impactful experience. When there are thousands of choices to make it can seem a little overwhelming until you find you rhythm, but if I were to over-intellectualize the process it would rob me of the one thing that makes me a good editor - instinct."
Sebastian Wainstein:
Originally from Buenos Aires, Wainstein knew he wanted to be in film editor even from the time he was in high school. "I was focused on film editing in high school, and later in film school," said Wainstein, "and from the beginning I always seemed to have a knack for editing."
That didn't stop Wainstein for working on numerous film sets as a way of rounding out his filmmaking education. In 2000 he settled into film editing full-time and quickly became one of the regions most in-demand young editors. His reel includes spots for top brands such as Sprite, Continental Airlines, Bavaria Red beer, CTI Mobile and a hilarious campaign directed by Jose Antonio Prat of production company Supply & Demand, Los Angeles, for Axe body spray that depicts a college that teaches young men how to seduce women.
"I was looking to come to New York to challenge myself creatively,"
Since joining BOND, Wainstein completed work on a funny two-spot package for Advil via agency The Bravo Group, New York.
"The post industry is undergoing a lot of changes," said Beckerman. "How creative and versatile your talent is remains most important and I feel lucky to add Beth and Sebastian. They will no-doubt add a lot to what we're trying to build with BOND."
About BOND:
From inside their beautifully designed 6,500 square foot studio, BOND (http://www.bondedit.com) - the creative editorial/post house founded in 2006 by editor Jeff Beckerman - lends its versatile talents to the best in cross-platform advertising and entertainment. They offer clients a full menu of services, including editing, graphics, effects and, thanks to sister company Sound and Vision Studios, sound design/audio post. For more information contact Jamie Dumaine at jamie_dumaine@
Photo:
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