The purpose of this visiongain report is to examine the commercial prospects of online technologies in the pharmaceutical sector. In particular, this report examines the fast-growing fields of pharmaceutical eMarketing, eDetailing, ePrescribing and online drug sales. Online technological solutions have great potential to benefit - even revolutionise - the marketing efforts of drug companies. Visiongain predicts that all aspects of pharmaceutical eMarketing will exhibit steady growth from 2006-2011. Key technological solutions - such as Internet-enabled DTC promotion, eDetailing and ePrescribing - will drive that expansion. Sales of prescription drugs via the Internet will also be significant.
ePharma: The Online Pharmaceutical Industry, 2006-2011 examines this burgeoning new method of marketing and the selling of drugs online through comprehensive primary and secondary research. In addition to consultation with experts in eMarketing and ePrescribing, the research involved a detailed study of policy documents, industrial reports and relevant news. Importantly, Its also applied techniques such as financial forecasting, SWOT analyses and qualitative projections. The result is a comprehensive market-based report with detailed analysis and informed opinion.
In particular, this report concentrates on the following essential aspects of online solutions in the pharmaceutical sector:
Technologies that drive the online pharmaceutical sector
Key players in eMarketing and ePrescribing - both providers of technology and leading users of these solutions or platforms
Forecasts of key metrics in eMarketing, ePrescribing and online drug sales from 2006-2011
Drivers and opportunities in pharmaceutical eMarketing, both to consumers and medical professionals
Restraints and threats in pharmaceutical eMarketing
Regulatory issues in pharmaceutical eMarketing, ePrescribing and online drug sales
Comprehensive assessments of relevant business models, technological solutions and associated issues
Why you should buy this report:
To receive a comprehensive analysis of the prospects for online solutions in pharmaceutical sales, marketing and prescribing from 2006-2011
To discover predicted investments, growth rates and other key metrics for online pharmaceutical solutions from 2006-2011
To determine the forces that influence pharmaceutical eMarketing, ePrescribing and online drug sales: - Competitive characteristics of the marketRegulatory, technological and societal issues - Drivers and restraints - Strengths, weaknesses, opportunities and threats
To find out where pharmaceutical eMarketing, ePrescribing and online drug sales are heading - both technologically and commercially
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