Bharat Book Bureau, a leading market research and analysis firm thus provides a valuable reference tool with regards to the activities of the major global automobile manufacturers.
China is the fastest growing major market for Rolls-Royce. The buyers are China's new class of wealthy entrepreneurs, the company says. "Four years ago we didn't sell a car there," says Ian Robertson, CEO of Rolls-Royce Motor Cars Ltd. China has taken over from Japan as the brand’s third biggest market worldwide. Fiat may send a sporty version of its reborn 500 minicar to US to compete with the Mini Cooper. While, Japanese automakers prepare small and fuel efficient vehicles for North America, European automakers will fulfill the demands of the higher priced segments.
The external factors that have affected company performance viz. weakening currency, a wage agreement, product launch or delay, new plant investment, joint venture or increase in marketing spend have also been considered, thus giving a better insight into the automobile industry.
The pack contains company profiles for the following major automobile manufacturers on the global scene such as Alfa, Audi, BMW, Citroen, Daewoo, DAF, DaimlerChrysler, Fiat, Ford, Ford Europe, GM, Hyundai, Honda, Iveco, Jaguar, Land Rover, Leyland Trucks, MAN, Mitsubishi, Nissan, PSA, Renault, Saab, Scania, Seat, Skoda, Toyota, Volvo Car, Volvo Truck, VW.
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