STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE OTC HEALTHCARE BUSINESS
Table 1 Boots Co Plc, The: World Sector Sales Performance by Value 2005
Table 2 Boots Co Plc, The: OTC Healthcare Regional Sales Performance by Value 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Prioritise retail business and geographic expansion
Exiting OTC healthcare
OPERATIONAL AND DISTRIBUTION STRATEGIES
OWNERSHIP EVENTS
PIPELINE
Summary 1 Boots Co Plc, The: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
OTC HEALTHCARE MARKET ASSESSMENT
MEDICATED SKIN CARE
Competitive landscape
Prospects
ANALGESICS
Competitive landscape
Prospects
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Competitive landscape
Prospects
VITAMINS AND DIETARY SUPPLEMENTS
Competitive landscape
Prospects
EYE CARE
Competitive landscape
Prospects
NRT SMOKING CESSATION AIDS
Competitive landscape
Prospects
CALMING AND SLEEPING PRODUCTS
Competitive landscape
Prospects
EAR CARE
Competitive landscape
Prospects
Table 3 Boots Co Plc, The: World Shares & Rankings in OTC Healthcare by Sector by Value 2004- 2005
Table 4 Boots Co Plc, The: World and Regional Shares in OTC Healthcare by Sector by Value 2005
BRAND ASSESSMENT
BRAND STRATEGY
Focusing on three power brands
Brand extension key to growing product portfolio
Brand diversification as supplementary strategy
CLEARASIL
NUROFEN
STREPSILS
Table 5 Boots Co Plc, The: Clearasil World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 6 Boots Co Plc, The: Clearasil Regional Shares in OTC Healthcare by Sector by Value 2005
Table 7 Boots Co Plc, The: Nurofen World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 8 Boots Co Plc, The: Nurofen Regional Shares in OTC Healthcare by Sector by Value 2005
Table 9 Boots Co Plc, The: Strepsils World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 10 Boots Co Plc, The: Strepsils Regional Shares in OTC Healthcare by Sector by Value 2005
APPENDICES
FINANCIAL SUMMARY
Table 11 Boots Co Plc, The: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Boots Co Plc, The: Historical Development
Summary 3 Boots Co Plc, The: Subsidiaries 2005
Summary 4 Boots Co Plc, The: OTC Healthcare Brands 2005
Summary 5 Boots Co Plc, The: Company locations
Summary 6 Boots Co Plc, The: Websites
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