Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE OTC HEALTHCARE BUSINESS
Increasing consumer awareness of health and nutritional issues will continue to drive market growth
Scanner proves to be an indispensable marketing tool
Product Subscription Programme strengthens loyalty
New product development in collaboration with scientists
Table 1 Nu Skin Enterprises Inc: World Sector Sales Performance by Value 2005
Table 2 Nu Skin Enterprises Inc: OTC Healthcare Regional Sales Performance by Value 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Growth through innovation
BioPhotonic Scanner is a key driver of Nu Skin Pharmanex sales
Monthly subscription programme cuts costs
Multi-level marketing model
Transition in China
Expansion in Eastern Europe
OPERATIONAL AND DISTRIBUTION STRATEGIES
Focusing on distributors
Dependence on third party manufacturers
Network marketing
Summary 1 Nu Skin Enterprises Inc: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
OTC HEALTHCARE MARKET ASSESSMENT
VITAMINS AND DIETARY SUPPLEMENTS
Competitive landscape
Prospects
Table 3 Nu Skin Enterprises Inc: World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 4 Nu Skin Enterprises Inc: World and Regional Shares in OTC Healthcare by Sector by Value 2005
BRAND ASSESSMENT
BRAND STRATEGY
PHARMANEX
Table 5 Nu Skin Enterprises Inc: Pharmanex World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 6 Nu Skin Enterprises Inc: Pharmanex Regional Shares in OTC Healthcare by Sector by Value 2005
APPENDICES
FINANCIAL SUMMARY
Table 7 Nu Skin Enterprises Inc: Financial Summary 2001-2005
COMPANY BACKGROUND
Summary 2 Nu Skin Enterprises Inc: Historical Development
Summary 3 Nu Skin Enterprises Inc: Subsidiaries 2005
Summary 4 Nu Skin Enterprises Inc: OTC Healthcare Brands 2005
Summary 5 Nu Skin Enterprises Inc: Company Locations
Summary 6 Nu Skin Enterprises Inc: Websites
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