STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE OTC HEALTHCARE BUSINESS
Health and wellness trend boost opportunities for growth
Strong growth potential in China
Widening the geographic focus
Future opportunities in domestic market
Table 1 Alticor Inc: World Sector Sales Performance by Value 2005
Table 2 Alticor Inc: OTC Healthcare Regional Sales Performance by Value 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
China and India benefit from dedicated research and development facilities
Vigorous activity in other Asian markets
Eastern Europe the next target
Product development to boost Quixtar, but vitamins and dietary supplements lack attention
OPERATIONAL AND DISTRIBUTION STRATEGIES
Business model adjustment
Importance of online sales
Locally sourced products – manufacturing focus shifts away from US
OWNERSHIP EVENTS
Summary 1 Alticor Inc: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
OTC HEALTHCARE MARKET ASSESSMENT
VITAMINS AND DIETARY SUPPLEMENTS
Competitive landscape
Prospects
CHILD-SPECIFIC OTC HEALTHCARE
Competitive landscape
Prospects
Table 3 Alticor Inc: World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005
Table 4 Alticor Inc: World and Regional Shares in OTC Healthcare by Sector by Value 2005
BRAND ASSESSMENT
BRAND STRATEGY
NUTRILITE
Table 5 Alticor Inc: Nutrilite Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 6 Alticor Inc: Nutrilite Regional Shares in OTC Healthcare by Sector by Value 2005
APPENDICES
FINANCIAL SUMMARY
Table 7 Alticor Inc: Financial Summary 2001-2005
COMPANY BACKGROUND
Summary 2 Alticor Inc: Historical Development
Summary 3 Alticor Inc: Subsidiaries 2005
Summary 4 Alticor Inc: OTC Healthcare Brands 2005
Summary 5 Alticor Inc: Websites
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