Tyroo launches new localization features to attract Indian SMEs

PRLog (Press Release) – Jun 13, 2007 – June 13th, 2007 – Delhi - Tyroo Media Pvt Ltd has recently launched an innovative SMS Response Management System to add to its current product offering. This has been done to primarily empower Indian SMEs who couldn’t advertise online earlier.
Usually in the online advertising industry today, when a user clicks on an advertisement, he is taken to the advertiser’s website. But the reality in India is that most small advertisers don’t have websites of their own and hence, can’t advertise.

Under Tyroo’s innovative system, whenever the user clicks on the ad, a pop-up caption opens where the user can mention his query and contact details. This query then goes straight away to the advertiser through SMS in a non-intrusive manner. Thus it’s a win-win situation as it becomes an excellent lead generation tool for the SME advertiser, enabling it to make heavy impact on India’s best publisher sites even in the absence of a website. This is an initiative to bring internet advertising options to a completely new market segment of SMEs enabling them to advertise with budgets as low as Rs 2500. These attempts will broaden the online advertisement market at its very base by empowering advertisers who have limited platform.

Commenting on Tyroo’s strategy of targeting SMEs, Manish Vij, Chief Business Officer, Smile Interactive Technologies Group, said,” Since we have developed our own technology, we are flexible to add new features suitable to mould our requirements. A lot of other ad-networks have leased their technology from elsewhere abroad and thus have to make do with what’s already been created and can’t customize to local market requirements. After all, Technology is the differentiator in our business.”

In the US, SMEs make a substantial contribution to total online advertisement market. By introducing such features, Indian SMEs will find it easier to advertise. It is when the SMEs come on board that the overall online advertising market will grow exponentially, like it was seen in the US.

“Localization is Tyroo’s strength and it’s the first ad-network to have introduced such features for SMEs. Tyroo is creating a new market for itself through its localized technologies and at the same time helping SMEs reach their target audience in the most cost effective manner“, commented Aditya Khanna, Business Head, Tyroo Media Pvt Ltd.


For further details, visit www.Tyroo.com

For knowing more about Ad-networks, amitsempire.blogspot.com



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Amit Chhabra

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