Already, call charges on average are dropping by around 15-20% per annum around the world. As would be expected, it is the markets with strong competition which have seen the most considerable drops in mobile call charges.
For the time being, the mobile industry will continue to revolve around voice services. The industry can still capture more of the voice market from the fixed networks, as the mobile phone is by far the preferred telephone choice for most consumers, and many countries now have more mobile than fixed telephone subscribers.
The emerging markets are also beginning to make their mark on the mobile sector, with many of the less mature regions around the world showing significant growth. This has slightly lifted the worldwide overall growth rate for the industry, and many markets, such as Asia Pacific, still have room for more growth ahead.
However, despite signs of growth, most of the worldwide market has experienced a decline in voice ARPU – with an overall drop of more than 10% in the past twelve months.
So while the role of 3G was initially seen as more about cannibalising traditional 2G services, the continuing roll-out of these services means it is time for mobile operators to start tapping into the new revenue streams that 3G offers – especially as there are not many other growth markets open to them at this time.
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