The website is supported by traditional advertising and search engine optimization and in it’s infancy is well on it's way to becoming the local place to find things to do, places to go and people to see. Ranking high in Google’s search engine for a variety of business categories in the Grand Lake St. Marys area as well as Western Ohio, the site will be a boon to businesses seeking increased website traffic. Google has a 67% share of the search engine market, Yahoo with it’s acquisition of All the Web, Alta Vista, Overture and Inktomi has 21%. MSN chimes in with 8%, and Ask.com with 4%.
With 78% of consumers with internet access researching their purchases online prior to forking over cold, hard cash or plastic, the internet remains a very viable marketplace. It seems to make no difference if the purchase is made from an e-commerce website, or a local appliance store, the percentage of consumers who search before purchasing remains the same. Development of a web presence through a local resource website such as Click Find Buyers Guide is essential in today’s market if you want to have business tomorrow.
Trends indicate local markets are accessed in the majority of online time. Businesses benefit when the consumers find their information, if only to find hours of operation, weekly specials, or directions. “The focus can pay off for locally rooted businesses, regional or national advertisers. The key point is that even with a medium as obviously global as the Internet, local media is where key information is gathered on which key buying decisions are based.” says Joe Sleeman, president of Websmart America in a recent interview by MediaPost Communications.
"In these days of high gasoline prices, the internet savvy consumer will make a connection with small business prior to leaving the home or office. There is no advantage in spending time and money trying to find what you want in the marketplace, when you can simply click to find it online," states Deborah Finnell, web developer and internet marketing advisor.
Additional features of the website include area history and information, as well as a fishing map of the lake, weather, news and sports. There are downloadable coloring pages for children, games, puzzles, facts and quotes that are new daily. Emergency telephone numbers, as well as additional contact information for emergency services, school contacts, and national hotline numbers are posted. Emergency preparedness information prepared by the Department of Homeland Security is available for download and may be distributed by your club, organization or business as a public service.
Local businesses can find useful information and tools to help them advertise more effectively. Advertising tips and articles are accessible as well as loan calculators, a stock ticker, investment information and vast array of topical articles.
Images of the Grand Lake St. Marys area are featured in the weekly photo gallery. These images are available for personal and commercial use requiring only a credit when placed on websites. New galleries are posted weekly and older photos are archived.
"We've really developed this website to be a win-win for both the consumer and local businesses,"
For information about advertising on www.clickfindbuyersguide.com visit the website or call Deborah Finnell at 419-953-1700.
