St. Paul, Minn. – June 12, 2007 – 3LUXE has launched a new editorially-
“We started 3LUXE to help people save time, and possibly their sanity, when researching a product purchase online,” said Doug Worple, CEO of 3LUXE. “People want to do research to avoid making poor purchase decisions, but time constraints and the overwhelming amount of information available online work against you unless you know exactly what you want. Comparison Shopping Engines currently help consumers with 'where to buy'; 3LUXE intends to be the destination of choice that helps you determine 'what to buy.'"
To find the products selected as “Best Ofs,” the 3LUXE staff does the painstaking research necessary to satisfy the most demanding of consumers. They dig through online and offline product reviews, seek expert opinions, consumer feedback and where possible include personal experiences. When the research is done, 3LUXE selects and publishes three choices in each category. By narrowing the universe of choices to three, 3LUXE makes online product research infinitely more manageable. 3LUXE reviews a wide range of categories ranging from appliances to airplanes, from sports products to spa resorts, and from trucks to travel.
“3LUXE is like the trusted friend who knows all about a product category in which you want to purchase,” said Worple. “We bring the same passion to the research as that expert friend; not just a technology solution that picks products based on algorithms. You’ll know we’ve done the research to help you simply find the best products, no matter what you need.”
3LUXE updates reviews as new products are released, and also based on user feedback. Developed on Ruby on Rails, 3LUXE utilizes technology to enable visitor feedback on “Best Of” selections through a voting mechanism: “Luxe It” or “Leave It”. Visitors are also encouraged to leave comments or ask questions on any given product or category.
About 3LUXE
3LUXE.com is a free service that saves consumers time and frustration when researching products and services online. Instead of inundating consumers with too much information, 3LUXE winnows down the overwhelming amount of data available to identify the three best products (not necessarily the most popular) available in each category. In essence, 3LUXE does the research consumers would do if they had more time. These “Best Of” reviews cover a wide range of categories from appliances to airplanes, from sports products to spa resorts, and trucks to travel. 3LUXE was founded in 2006 by brothers Doug and Bill Worple, and has offices in St. Paul, Minnesota and Cincinnati, Ohio. For more information, please go to http://www.3luxe.com.
