EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Coldwell Banker’s Roberta Katz to its suite of real estate clients. Katz now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows Roberta to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Katz’s clients now have access to the entire MLS database on her website. This gives Roberta’s website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives her listings free advertising on other real estate websites that also display the MLS data.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7. And as a member of Illinois MLSNI, Katz provides her clients with access to a wider range of listings, giving Roberta an edge over the competition.
About Roberta Katz
Awarded Roberta Katz has over 21 years of experience as a real estate agent. Roberta has received awards every year since 1985, and shows her dedication and commitment to her clients’ success.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications:
