Instant Consumer Evaluation (ICE) web site presents a research methodology that delivers clear results with great speed. This is actually the greatest advantage of the new solution: new products and services concepts can go from idea phase to presentation phase in days, rather than weeks. As with Cratima, for ICE team the time and deadlines are very important.
The web site's purposes are: to inform the visitors about the new solution offer, to present real-life applications, to show information about the company, and finally to offer a way to purchase. The contact page is thus an essential part of the creation of the web site. The company considered that contacting a person is much more attractive than sending an email to an unknown recipient. Therefore, the contact page also includes contact persons.
There are two categories which present the applications of the product: How Ice Works and Results. Each category has detailed information, graphs and images. The details of the Results page can be seen as PDF files. A key element to the presentation process of ICE is that other viewers of the application are able to watch session results at real-time at multiple locations globally.
For Florin Visoiu, Marketing Manager within Cratima, the most impressive aspect of the web site is about the graphics. "The client wanted a site with impact on the eye. With this in mind, the final web site couldn't be anything less attractive" Florin Visoiu also declared.
The company that owns the product is Issues & Answers. It is a client-driven organization, so Cratima and XcellenceIT enjoyed to have it as a business partner.
Cratima is a web design and software company that is active worldwide since 1999. The portfolio is impressive and can be accessed by visiting the company's web site - www.cratima.com Cratima is always looking for creative solutions to the different requests for web design and software applications of the new clients.
