This report provides a collection of statistical data and forecasts on the upholstered furniture industry in Britain. It contains information on the value of manufacturers' deliveries for all sectors of the market. The report also covers distribution channels, advertising and trade exhibitions. Major manufacturers are profiled.
Table of Contents :
1. INTRODUCTION
1.1 Background to the research
1.2 Terms of reference
1.3 Methodology
1.4 Research parameters
2. SUMMARY OF FINDINGS
3. THE UK ECONOMY
3.1 General economic appraisal
3.2 Consumers' expenditure on household goods
4. MARKET SIZE AND STRUCTURE
4.1 Introduction
4.2 Past and present market size
4.3 The market by product group
4.4 The leather upholstery sector
4.5 The market by distribution outlet
4.6 Geographical distribution of the market
4.7 Consumer preferences
5. MAJOR MANUFACTURERS AND SUPPLIERS
5.1 The market leaders
5.2 Other important manufacturers
6. ADVERTISING AND SALES PROMOTION
6.1 Direct advertising
6.2 Exhibitions and display
6.3 Sales promotion
7. THE THREAT FROM IMPORTED FURNITURE
7.1 Analysis of import penetration
8. THE FUTURE FOR UPHOLSTERED FURNITURE
8.1 The outlook for the UK economy
8.2 Market forecasts
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