Barcode data capture manufacturer Datalogic launches UK charity support website

PRLog (Press Release) – May 29, 2007 – To celebrate Datalogic’s 25th year of successful trading in the UK Auto-ID market the company elected to do something it believed would be more rewarding, valuable and inclusive than just throwing a party.  Instead Datalogic wanted to recognise its achievements, have some fun and share the experience with its channel partners, resellers, suppliers and customers alike.  The company also wanted to do something that reflects the Datalogic corporate culture and values.  Working with the UK children’s charity the NSPCC (National Society of Prevention of Cruelty to Children) enables the company and its partners to recognise past successes, do something positive, rewarding, motivational, team oriented, fun and look forward to a bright future.  

Together with its channel partners Datalogic is pledged to raise £25000 on behalf of the NSPCC.  The new website, which can be found at www.datalogic-nspcc.com explains why Datalogic and the NSPCC are working together. The site also features a donations page, technology news feed, video, online games, events calendar, sponsors and partners page and activity highlights page.  Currently Datalogic is fielding two teams in the Three Peaks 24 hour Challenge.  This is a race against the clock to climb and descend the three highest mountain peaks in the UK: Ben Nevis, Sca Fell Pike and Snowdon.

The new co-branded website enables Datalogic to promote its business, encourage partners to participate in fund-raising activities, publicise the NSPCC’s vital work, generate donations, and allow visitors to have some fun.

Green Spot and FULL STOP appeal
Business winning barcode technology is predicated on the ability to successful read barcodes faster, first time, reliably and regardless of conditions. Datalogic possesses the 'Green spot' a piece of patent technology whereby the red laser scan line changes to a green spot when a barcode is correctly read by a Datalogic hand-held barcode reader or mobile computer.  The Datalogic Green spot provides a visual confirmation of a “good read” where the operator is looking, on the barcode.  This is particularly valuable in noisy industrial, low-light and scan intensive environments.  

The new Datalogic Dragon industrial hand-held barcode reader goes even further with its Three Green Lights (3GL) whereby an operator is sure of a good read confirmation regardless of how the device is oriented.  This is extremely useful for scanning items that might be stored or packed in out-of-the-way or awkward places, such high up on racking units.  This key differentiator of many Datalogic products has a natural synergy with the NSPCC’s highly successful FULL STOP advertising campaign, which employs a distinctive Green Dot motif.  

The fabric of society is switched together using barcode technology
Barcode and data capture technology plays an essential role in everyday life, everything from ensuring letters and parcels arrive on peoples’ doorsteps to stocking the shelves of their local supermarkets.  Increasingly, barcodes and RFID tags ensure hospital patients receive the right drugs, transfusions and operations, and keep track of vital, expensive assets.  This very human side of what Datalogic does is something often overlooked.  By working with the NSPCC, a highly respected and nationally recognised charity, Datalogic hopes to inform businesses, charities, and public administration about the positive benefits of its technologies; raise brand awareness among key verticals; and generate new business.  At the same time, the company aims to raise funds that will help support the NSPCC’s 38 Family Support projects, nine domestic violence units, and seven Young Witness Support teams which have helped over 1,000 children give evidence in court.

About Datalogic Group
Datalogic is the world's leading manufacturer of hand-held barcode readers, fixed position industrial barcode scanners and rugged mobile computers.

Datalogic offers the most comprehensive range of barcode data capture devices, software applications, services and support designed to satisfy the most demanding business needs including manufacturing, transportation, logistics, distribution, retail, healthcare, and a wide range of document management requirements.  Datalogic is also present in the growing RFID market.

Datalogic sells exclusively through a dedicated network of expert distributors, value added resellers and solution providers to deliver a total business solution. Datalogic and its partners strive hard to offer customers all the business benefits offered by data capture systems and barcodes.

Visit www.datalogic.com

About the NSPCC
The London Society for the Prevention of Cruelty to Children was founded in 1884 and changed its name to The National Society of Prevention of Cruelty to Children (NSPCC) in 1889.  The NSPCC aims to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse.

The NSPCC have 177 community-based projects and run the Child Protection Helpline and ChildLine in the UK and the Channel Islands.  Most of the work is with children, young people and their families.  The charity also work to achieve cultural, social and political change - influencing legislation, policy, practice, public attitudes and behaviours and delivering services for the benefit of young people.

The NSPCC’s aim
The NSPCC wants to see a society where all children are loved, valued and able to fulfil their potential. To do this, the NSPCC have four objectives:

•   To mobilise everyone to take action to end child cruelty.
•   To give children the help, support and environment they need to stay safe from cruelty.
•   To find ways of working with communities to keep children safe from cruelty.
•   To be, and be seen as, someone to turn to for children and young people.

Visit www.nspcc.org.uk