marketing of proprietary, all-natural nutraceutical beverages, announced today the United States
launch of it’s new heart-healthy cholesterol reducing Heart Start™ Premium Light Beer. The
new imported light beer, is brewed in Canada which is specifically designed to lower cholesterol
-- with the addition of 1 gram of barley beta glucan (70% beta-glucan)
sterols per 12-ounce serving. Beta glucan is a clinically proven cholesterol reducing ingredient
that provides additional heart health benefits in managing blood glucose levels and increasing
satiety for weight management. The natural barley beta glucan and plant sterols are
“non-GMO;” and there are no genetically enhanced varieties of barley, hops or yeast used in
the brewing of the beer.
“Numerous health authorities and independent researchers have reviewed the data of numerous
clinical studies and have concluded that dietary intake of plant sterols is effective in lowering
LDL cholesterol.”
consideration of the emerging information on the potential health benefits and possible disease
prevention qualities of the beta-glucan rich brew along with the natural plant sterols. We are
confident that the Heart Start beer will provide consumers with a truly extraordinarily and
beneficial brew that can help promote good cardiovascular health.” said Davis.
Upon review of existing evidence, the FDA concluded that “there is significant scientific
agreement that plant sterols/stanols reduce total and LDL cholesterol levels.” The FDA
authorized a health claim describing the relationship between dietary intake of plant sterols and
reduced risk of heart disease. That health claim states that “Foods containing at least 0.65
grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at
least 1.3 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of
heart disease.” In a recent study; researchers at the University of California, Davis, gave study
subjects 1 gram of plant sterols twice daily for an eight-week period. Subjects included both
men and women, with normal and borderline high total cholesterol. Total cholesterol was
reduced by approximately 8 percent and LDL-C fell by almost 13 percent.
“Heart Start Premium Light Beer is the first imported light beer to contain the heart-healthy
ingredients;
to deliver a refreshing taste,” said Gary Nelson, president and chief executive officer, Growth
Capital Group. “We have created a healthier nutraceutical beer for adult consumers, who are
looking for a great-tasting, better-for-you brew.” said Nelson.
Plant sterols are clinically shown to lower cholesterol as a part of a heart-healthy diet*
These statements have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure, or prevent any disease.
* Please consult your physician or registered dietitian for the best overall health plan, and ask
how products with plant sterols can reduce your cholesterol.