International Bestseller Trend Following: New Expanded Edition Now Available in Paperback

PRLog (Press Release) – May 23, 2007 – FOR IMMEDIATE RELEASE
International Bestseller Trend Following: New Expanded Edition Now Available in Paperback
 
“Trend Following will replace Market Wizards as the must-read bible for a new generation of traders,” says Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC/Fox News Contributor.
     
March 9, 2007 (Upper Saddle River, NJ) – For more than 30 years, one trading strategy has consistently delivered extraordinary profits in bull and bear markets alike: Trend Following. Just ask the billionaire traders who rely on it - traders like John W. Henry, whose profits bought the Boston Red Sox.

In Trend Following: How Great Traders make Millions in Up or Down Markets, New Expanded Edition (ISBN: 0131345508, $17.99, April 2007) by Michael Covel, readers will meet the “underground” network of traders like Henry and discover exactly how to use their trend following techniques to build a portfolio. The New Expanded Edition includes more than 100 pages of easy-to-understand performance charts not available in earlier editions.

“The concepts that make up Trend Following should be experienced to be understood completely, a tough prerequisite,” acknowledges Covel. “We found it helpful to compare Trend Following to baseball, a sport all of us have experienced either passively or actively to one degree or another. I’ve always known that baseball and Trend Following have much in common, but it wasn’t until the past few years that sportswriters and financial writers started acknowledging their similarities. Ed Seykota, Bill Dunn, and John W. Henry swing for the fence. They hit home runs in their trading performance. They are the Babe Ruths of Trend Following.”

Covel introduces readers to fundamental concepts and techniques that reveal why market prices contain all the information investors need and how to understand price movements well enough to profit from them. He also shows even more back-tested trend following results, so readers can gain even greater confidence in the method. This timely book capitalizes on today's intense volatility and uncertainty to give investors what they're desperately searching for: a strategy that really works.

The new expanded edition of Trend Following:

Contains 50+ pages of easy-to-understand charts, actual results from top Trend Followers covering decades of actual performance.

Shows how to apply trend following in your portfolio as Covel walks you through the process, one step at a time, in plain English.

Explains how it’s done through classic case studies from the global scandals of the last 15 years.

Introduces you to leading Trend Followers including Bill Dunn, John W. Henry, and Ed Seykota.

Review copies of Trend Following are available by request. To schedule an interview with the author or to request an excerpt for publication, please contact Amy Fandrei at amy.fandrei@pearsoned.com or call 317-428-3082.

About the Author
Michael W. Covel is the founder and President of Trend Following™. A researcher of the most successful trend following investment managers, he has been in the alternative investments industry consulting on trend following to individual traders, hedge funds, and banks for ten years.

He writes for numerous industry publications including Your Trading Edge, SFO Magazine, and TradingMarkets.com and is continually quoted and interviewed by Barron’s, Bloomberg, and Technical Analysis Magazine, to name but a few. He is also Managing Editor at TurtleTrader.com, the leading trend following news and commentary resource since 1996. TurtleTrader is one of the largest and strongest trading communities on the web with more than 7.5 million unique visitors since its inception.

About Financial Times Press
Financial Times Press publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.

Trend Following: How Great Traders Make Millions in Up or Down Markets, New Expanded Edition (Paperback)
By Michael W. Covel
Financial Times Press
March 9, 2007
$17.99, Paperback
ISBN 0136137180