Through the new service, Yamgo customers can create their own mobile video page and upload videos directly from their mobile phone or via the www.yamgo.tv website and then share them with friends regardless of what phone or network they are using. Yamgo takes care of all the complex encoding and device optimisation resulting in a powerful cross platform social networking application. User-generated content is free to view and there are no end-user charges to use the service, except data charges users may incur from their network operator. In addition to ad-funded free-to-view channels and user-generated videos, premium content including live broadcasts, mobisodes (mobile TV series) and downloads will be distributed on a time-based subscription, pay-per-view, or pay-per-download basis. Up to now the service has been tested in 25 countries worldwide and is currently available in English, Slovak, and Czech languages.
“Yamgo.tv is initially focused on extreme sports content, due to Yamgo¹s extensive catalogue of high-quality extreme sports content covering 26 extreme sports and exclusive world-first stunts, but also because extreme sports videos appeal to a global audience, cross language and cultural barriers and the short, sharp burst nature of the videos makes them an ideal category for mobile video consumption. Users can upload any genre of content and the selection of mobile TV channels will be broadened into complementary categories” stated Yamgo Operations Director Shaun Ellison.
Ian Mullins, Yamgo CEO stated “Yamgo¹s pioneering cross-platform video sharing service will enable users to upload, watch and broadcast content across any video-enabled phone, anywhere in the world. Web-based social networking has been accepted by consumers worldwide as the ultimate next-generation form of entertainment. Yamgo.tv offers a similar feature set on mobile devices as today¹s web-based social networks, plus additional functionality and a high-quality interactive mobile TV service. Our partnership with Tom Horn enables Yamgo to deliver a pioneering service offering and provides the technology infrastructure to create a global community of web and mobile content consumers. Tom Horn have developed a superior automated encoding engine called FRIEZE and have the technical expertise to develop a leading edge bespoke technology solution for Yamgo”
Igor Rintel, Managing Director of Tom Horn stated, “Yamgo¹s content can be effectively monetised through mobile TV premium downloads and looped streaming channels. Yamgo has an early-mover advantage in mobile social networking and has identified a significant gap for high-quality niche market and localised content.
The yamgo.tv service will run alongside Yamgo's existing extreme sports production, publishing and advertiser-funded mobile content service enabling Yamgo to offer advertising agencies and brands an end-to-end solution for the production and distribution of adverts.
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About Yamgo
Yamgo Ltd is a market-leading global mobile entertainment company providing consumers with innovative video sharing services and ad-funded free-to-viewmobile TV channels. Yamgo provides advertising agencies and brands with compelling low-cost content production services and mobile advertising campaigns across Yamgo¹s mobile TV platform and through 75 different distribution channels globally. Yamgo repurposes traditional TV programmes and DVDs into made-for-mobile programming and optimises encoding for video-on-demand and streaming to any video-enabled phone on any mobile phone network worldwide.
Based in Oxford, UK, Yamgo Ltd was founded by Ian Mullins, a mobile technology professional and extreme sports athlete. Yamgo works with leading network operators and brands to develop and deliver high-quality content and provides content providers with a new revenue stream to profit from mobile and broadband video distribution.
For more information visit www.yamgo.com and www.yamgo.tv
About Tom Horn
Tom Horn Enterprise, Inc. is a privately held software development company based in Slovakia (Bratislava)
