ASHBURN, Va. - May 22, 2007 - Award-winning public relations and marketing executive Kim Cornwall announced today the launch of MarCom Ink, a Washington, D.C.-based marketing communications and public relations copywriting firm. After a decade in technology PR and marketing, Cornwall is capitalizing on the growing software marketing outsourcing trend noted in a 2006 survey of 125 North American software companies by technology research firm SoftwareMinds.
The survey, "B2B Software Marketing: Best Practices & Budgets", found that almost three-quarters of the companies were outsourcing some aspect of their marketing program. On average, surveyed firms invest 25% of their marketing budget in outsourced services. “Today’s marketing and PR practitioners manage a wide array of responsibilities, from lead generation to Web site development. They need experienced professionals they can trust to produce tactical materials like press releases, case studies, and white papers, so they can focus their limited time on goal-setting, strategy, new ideas, and success evaluation,”
MarCom Ink works with mid-to-large size organizations, as well as marketing and public relations agencies, as a seamless extension of their internal marketing and PR staff. “Clients really enjoy the flexibility and cost savings of hiring MarCom Ink just for their specific marketing needs and timeframe, with zero overhead costs,” stated Cornwall. “Organizations with large, time-intensive projects, such as writing content for a multi-page Web site, as well as smaller, one-time needs like a press release, can benefit from outsourcing.”
Cornwall formerly managed public relations and marketing for Virginia software companies webMethods and Parature, after working with dotcom startups, non-profit organizations and executive services firms at a Washington, D.C. PR firm. Cornwall was awarded 2nd place out of 200+ entries in the 2006 Tech PR Idol competition sponsored by O’Keeffe & Co. PR agency, and won a 2006 Web Marketing Association WebAward for Outstanding Website, Software Category.
For more information on how an organization can benefit from marketing outsourcing, visit http://www.marcomink.com.
