The One Big Ad Logo
Whilst bed bound, to prevent boredom Richard decided to teach himself web design. Richard set out to create a site the idea for which had come to him whilst he was in hospital. Ultimately he wanted to generate some money which would pay for his living expenses whilst unable to work.
Richard explained the concept of theonebigad.com, “advertisers submit a banner for $10. Each day one of these is selected at random to appear on the top and bottom of every page of the site. Once 100,000 banner places have been sold one company is selected at random to receive The One Big Ad, the ultimate advertising budget of $250,000.”
He said that for a tiny investment of $10, businesses get the opportunity for the ultimate promotion, with a prize of $250,000 providing the potential for a television advert on a major network, not to mention all the press attention that would go with it.
To encourage initial sales the first 500 companies that enter have their banners displayed on a page on theonebigad.com site. To date Richard has sold 32 banners, in little over a month with submissions coming from as far as Australia. The diversity of companies has also altered greatly with submissions ranging from cake decorators, to property surveyors to web designers.
Asked what he will do with the money raised, Richard said, “I hope to be able to start my own company, it’s something I have dreamt about for years and I will do anything to try and make it a reality. Although my dislocated hip seems like a major setback, maybe thanks to theonebigad.com it will actually end up being a bonus in a somewhat painful disguise!”
Find out more about Richard Stratton and his novel business idea at http://www.theonebigad.com where you can follow his blog detailing his progress so far.
Contact: Richard Stratton
+44 (0)1245 231015
http://www.theonebigad.com
Photo:
http://www.prlog.org/
