Denver, Colorado, May 21, 2007 – The increased interest of US companies in Spanish language communication continues as organizations refine their messaging to be both language and culturally tuned. Language targeting to Spanish speaking persons is moving beyond basic English to Spanish translations to the once presumed homogenous Spanish speaking population. Affinity Spanish Language Solutions, a leading provider of Spanish language business services, notes the trend.
“The communication sophistication of marketers targeting the Spanish speaking population is reaching unprecedented levels,” comments Ron McCoy, Affinity Spanish director. “Whereas the so-called neutral broadcast Spanish may have been the standard in the past, segmentation of the Spanish speaking markets requires tuning language to correspond to each segment of interest.” Affinity Spanish works with an extensive network of native Spanish speaking language specialists and can craft language to precisely correspond to virtually any Spanish speaking audience.
Worldwide, the market for translation and interpretation services for all languages is about $13 billion, according to spokesman Kevin Hendzel of the American Translators Association. The number is said to be growing at a rate of about 15 percent a year. National security requirements, health care, the judicial system, and international commerce factor among the drivers for growth.
About Affinity Spanish
Affinity Spanish Language Solutions is a leading Spanish language services company. Affinity Spanish helps people and organizations communicate and do business with the Spanish speaking population in the US and Latin America. Language services include Spanish translation, Spanish interpretation, and a range of business solutions involving Spanish language skills. Additional information is available at www.affinityspanish.com.
Contact: Ron McCoy, director, Affinity Spanish Language Solutions,
+1.303.404.8699 ext. 84 or ron.mccoy@affinityspanish.com.
