Emerald will offer free access to selected articles to celebrate the launch.
Rebecca Marsh, Director of Editorial and Production at Emerald, says, “These exciting new launches are part of an ongoing programme of portfolio growth for Emerald, with eight new titles launching in 2007 as Emerald celebrates its 40th year.” Full details of the content, unique attributes, topicality and key audiences for these new titles can be accessed using the links at the end of this release.
Emerald’s portfolio of 15 marketing titles continues to publish quality content from some of the world’s leading figures in the field of marketing. The portfolio is highly respected in both the academic and corporate communities and usage is increasing globally. These journals will publish 97 issues and around 590 articles in 2007, and accumulated over 2,800,000 article downloads in 2006.
Direct Marketing: An International Journal is specifically produced for academics, business practitioners and others engaged in direct and multi-channel marketing activities. Edited by Dr Bruce Keillor, University of Akron, Direct Marketing: An International Journal combines basic academic research with practitioner-
As part of the launch programme of these new titles, the following selected articles will be made freely available upon publication in May 2007:
Direct Marketing: An International Journal, Volume 1 Issue 1
The End of Mass Marketing: Or, Why All Successful Marketing is Now Direct Marketing
Andrew R Thomas, The University of Akron
Reaching the International Consumer: An Assessment of the International Direct Marketing Environment.
Timothy J. Wilkinson, Montana State University; Anna McAlster, The University of Queensland; Scott Widmier, Michael J. Coles College of Business.
International Journal of Pharmaceutical and Healthcare Marketing, Volume 1 Issue 1
Do Mergers and Acquisitions Create Shareholder Wealth In The Pharmaceutical Industry? Mahmud Hassan, Rutgers Business School; Dilip K Patro, Office of the Controler of Currency, Washington D.C USA; Howard Tuckman, Fordham University and Xiaoli Wang, Rutgers Business School.
Winning the China Vitamin War by Building a Strong Brand
Junsong Chen and Willem P. Burgers, China Europe International Business School
For further information on Direct Marketing: An International Journal visit http://www.emeraldinsight.com/
For further information on the International Journal of Pharmaceutical and Healthcare Marketing visit http://www.emeraldinsight.com/
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About Emerald www.emeraldinsight.com
Established in 1967, Emerald Group Publishing Limited is the world’s leading publisher of management journals and databases. Emerald celebrates 40 years of publishing excellence in 2007. Consistently ranked at 98% in customer satisfaction surveys, Emerald was voted "Best Customer Support" by readers of The Charleston Advisor. Emerald is COUNTER-compliant, meeting the international code of practice for reports that allow clients to measure usage of online information products and services in a consistent manner.
Emerald publishes over 190 titles, 93 per cent of which are peer-reviewed. Titles such as Management Decision, European Journal of Marketing, Journal of Documentation, Library Hi-Tech, Journal of Knowledge Management, Industrial Management and Data Systems and The TQM Magazine are published by Emerald, along with a core collection of library and information science journals. 36 Emerald journals are now ranked by Thomson Scientific (formerly ISI) – an important indicator of their high quality within the research community.
For further information please contact:
Catherine Dhanjal
TheAnswer Ltd
Tel: 01883 650434/0794 166 9925
Catherine.dhanjal@
Or
Gill Etienne
Head of Corporate Communications
Emerald Group Publishing, Ltd.
60/62 Toller Lane, Bradford, BD8 9BY UK
Phone: 01274-777700
Fax: 01274-785201
www.emeraldinsight.com
getienne@emeraldinsight.com
