RIM's BlackBerry remains the dominant wireless e-mail solution and the BlackBerry brand has become a by-word for wireless e-mail in general. RIM posted strong fiscal Q2 2005 results, reporting a 57% increase in profits as it added 620,000 BlackBerry subscribers, putting it on course to surpass the 4 million users mark by the end of the year. But as the wireless e-mail market finally begins to reach inflection point, does the BlackBerry have what it takes to maintain impressive growth rates? This latest It's report will tell you and help you to confidently decide the right strategy for your company.
The BlackBerry has achieved significant penetration worldwide: there are almost 50,000 BlackBerry Enterprise Server installations, and the device will be available from 200 mobile operators in over 40 countries by the end of 2005. However, the potential of wireless e-mail remains largely untapped, resulting in a number of companies that have emerged to take the BlackBerry head on, employing a variety of strategies.
Competition in this space has begun to intensify, with Ericsson, Nokia, Motorola and Microsoft among those to have made announcements recently of products and services directed squarely at toppling RIM. But what impact will they have on the market? Purchase this timely report to find out.
Key questions answered by this report include:
What factors are attributable to Blackberry's growth?
How does Blackberry differ from other solutions on the market? What are its strengths and weaknesses?
How can RIM ensure future growth? What are RIM's future plans and strategies with the Blackberry device?
What challenges does RIM face?
What strategies are RIM's rivals undertaking to take on the BlackBerry?
What can companies looking to enter this market learn from the Blackberry?
What are the major trends in the wireless e-mail market?
This 70+-page report provides a strategic analysis of RIM's BlackBerry e-mail device: its strengths, opportunities, weaknesses and threats. It assesses BlackBerry's evolution by the end of the decade. In the process, this report takes a comprehensive look at the functionality of the BlackBerry, detailing its features, pricing, operator deployments and so on. It also looks at RIM's entire end-to-end solution and how it successfully achieves synergies with the BlackBerry handheld itself. In addition, it details RIM's partners and third party solutions providers.
The wider strategic landscape is also analysed. Consequently, this report presents a comparative look between the BlackBerry and its services compared to rival offerings from Good Technology, Seven (Smartner), Visto, Microsoft, Palm, Nokia, Motorola and others. Finally, it puts this activity into the context of global demand for PDAs, smartphones and the wireless e-mail market, including forecasts until 2010.
Why you should buy this report:
* Device manufacturers. This report will allow you to learn from the success of the BlackBerry and identify the future plans and strategies of your competitors in the wireless email market. It analyses what operators and enterprises look for in email-enabled terminals and what they expect from these devices.
* Mobile operators. This report details the various email solutions on the market, including costs, as well as the overall strategic landscape. It tells you how the BlackBerry and other email-centric devices can help boost sales in the face of VoIP. It also answers the question of what kind of growth in wireless email can be expected.
* Enterprises. This report provides a comprehensive look at the BlackBerry end-to-end solution and compares it to rival offerings. It analyses the viability, benefits and profitability of deploying a wireless e-mail solution.
* Consultants and financial analysts. This report tells you RIM's strengths, weaknesses and overall strategic positioning. It critically assesses RIM's performance and what impact its current legal battles will have on the company and the market as a whole.
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