MORRISVILLE, N.C. – Do you know what your customers think of you? CheckUp Marketing, a mystery shopping service provider, will raise this question at the 2007 National Restaurant Association, Hotel-Motel Show®. Representatives at the CheckUp Marketing booth, No. 5553, will explain how mystery shopping can benefit each facet of the foodservice industry, including cost savings, improved customer service and increased revenue.
The trade show, held May 19 through May 22 at McCormick Place in Chicago, Ill., is the largest of its kind in the Western Hemisphere – with more than 2,100 exhibitors and 73,000 attendees expected.
Visitors to the CheckUp Marketing booth will be able to view a presentation or talk one-on-one with a representative to learn how a customized mystery shop can benefit their businesses. Sample comments from actual mystery shoppers and case studies from successful shops will give a comprehensive view of a real-life shop.
“The NRA Show provides an excellent opportunity to inform business owners one-on-one about the benefits of mystery shopping,” stated Lori Miller, CheckUp Marketing operations manager. “This year will be our second as exhibitors. We look forward to even more face time with business owners so that we can show our expertise in the foodservice industry.”
CheckUp Marketing offers comprehensive mystery shopping services to a variety of clientele nationwide. Restaurants served include quick-service, casual family dining, white tablecloth and dessert shops.
Joining the MSPA
CheckUp Marketing recently achieved membership in the Mystery Shopping Providers Association, which provides access to the latest news, trends and information about mystery shopping, as well as networking opportunities with industry experts. To become a member, a company must meet explicit criteria; agree to an extensive code of professional standards and ethics; complete a formal application process; and be approved by both the MSPA membership committee and the board.
Membership also entitles access to an extensive database of MSPA-certified shoppers who must complete training courses to receive certification. This access will expand CheckUp Marketing’s current pool of nearly 80,000 qualified shoppers.
“Joining MSPA reinforces our commitment to our clients,” stated Miller. “We received a ‘stamp of approval’ from the industry’s largest trade organization. Potential clients can feel confident in choosing us, and shoppers can feel confident in working for us. We are now part of a network of other quality companies with whom we can share information to improve our services.”
CheckUp Marketing joins more than 200 other MSPA member companies worldwide in efforts to establish professional standards and ethics for the industry, educate providers, clients and shoppers to improve quality of service, improve the image of the industry and promote the membership to other industry associations and prospect clients.
A 2005 market size report from the MSPA showed that businesses across the U.S. spent nearly $600 million on more than 8.1 million mystery shops in 2004. While this number included a variety of businesses from all industries, quick-service restaurants were one of the top spenders.
The report also revealed that companies that participated in the report saw an average revenue growth of 11.1 percent over the previous year.
For more information on CheckUp Marketing, contact Lia Luisi at (919) 463-9680 or via e-mail at lia.luisi@thinkpartnership.com.
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About CheckUp Marketing
Located in Morrisville, N.C., CheckUp Marketing offers comprehensive mystery shopping services to clientele nationwide in a variety of industries including foodservice, real estate, health and fitness, retail and state government. With an extensive database of nearly 80,000 mystery shoppers, CheckUp Marketing can provide diverse demographics needed for any type of mystery shop. The company is a member of the Mystery Shopping Providers Association, the industry’s largest trade organization worldwide. For information on how CheckUp Marketing can help your business realize reduced operating costs, improved customer service, or increased sales, visit the company’s Web site at http://www.checkupmarketing.com or call 800-274-9669.
A division of MarketSmart, a full-service, integrated marketing communications firm, CheckUp Marketing is a part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-
