Those who have searched high and low for that elusive silk tie that differs from the rest only to be frustrated by endless choices and little variety won’t be forgotten. Thanks to patrickmcmurray.com, an innovative website that features exciting British designers, their products differ enough from the rest and they’re genuinely made in England.
Awarded top marks for navigational simplicity by “Webuser” Britain’s top selling internet magazine, it offers a cool refreshing change; you’re guided through the online shop without any distractions and never more than two clicks away from a product image and description. “Customers visit our site to buy men’s fashion accessories, not graphic art, or computer technology, explains McMurray”. In a world of more, quicker, faster, customers want to make their purchase quickly and easily, without jumping hurdles”.
To make online buying choices even easier, high resolution photography is used, which highlights every detail with great natural clarity, leaving nothing to guesswork. “We don’t want customers left with the hassle of sending products back because they don’t resemble the images on the website”, said McMurray, “investing in high quality photography upfront pays dividends over time and certainly helps with customer retention.”
And the choice is just enough to cater for most discerning tastes; individuality is created within classical forms. Carefully selected colours blended with rich textures reflect the brilliant hues of nature making them the perfect ties for all seasons. A lot of thoughtful care has gone into producing silk ties and accessories that not only look good, but will sustain many years hard wearing and won’t date, because they are stylish and style is constant.
The website features designers such as, Ian Flaherty, Simon Carter, Shane McCoubrey, Cressida Bell, Neil Bottle, Savile Row tailor Timothy Everest and Michelsons, tie makers since 1937, plus French brand Feraud.
