Intelligence set - Global market review of premium vodka - forcasts to 2011, PLUS four company profiles
Intelligence set - Global market review of premium vodka - forcasts to 2011, PLUS four company profiles : This Intelligence set represents excellent value for money. It includes exclusive Global market review of premium vodka report, along with profiles of four major players in the drinks market. Namely, Diageo plc, Pernod Ricard SA, Constellation Beers and Spirits [Constellation Brands, Inc], Brown-Forman Corporation.
This report forecasts the major worldwide market for premium vodka by volume, providing data trends from 2000 to 2011. Covering all the major premium vodka markets worldwide, including US, Western Europe, Eastern Europe, and Asia Pacific. The report highlights the evolutionary development of the market and the forces driving change. Chapter seven discusses top duty free vodka lines in travel retail/duty free. The final chapter provides profiles of the major vodka brands, namely Absolut, Grey Goose, Belvedere, Finlandia, Stolichnaya, Ciroc, Skyy, Nemiroff and 42 Below.
The development of the premium and super-premium vodka segment is a real testament to the power of marketing. After all, the product is clear, un-aged and, by definition, relatively tasteless. It is also an increasingly crowded sector, with new brands entering the market on a weekly basis.
Chapter 1 - Overview
Chapter 2 - Differentiation is the key - This chapter highlights the development of the premium and super premium vodka segments. Brands have become effective in creating highly differentiated products, carving out some white space on an increasingly crowded marketing matrix.
Chapter 3 - United states - The US remains the epicentre of global premium and super-premium vodka consumption. The premium vodka segment first emerged there in the early 1980s and continues to garner strength. While spirits are gaining share at the expense of beer, vodka is gaining against other spirits categories. Much of the innovation and new product activity surrounding the vodka category has been in the area of flavours. This has particularly been the case in the US where flavours have been a real source of growth.
Chapter 4 - Western Europe - This chapter highlights the Premium and super-premium vodka total sales in leading Western European markets, 2000, 2003-2011, with discussion on the main barriers effecting this market.
Chapter 5 - Eastern Europe - The vast vodka markets of Central and Eastern Europe represent enormous potential for premium vodka makers. Until four or five years ago they were very much commodity markets. This is rapidly changing and there is a certain élite strata of the population in these countries who are demanding premium brands. This chapter covers Russia, Ukraine, Poland and Romania.
Chapter 6 - Asia Pacific - Vodka can be seen as a minor category in Asia but it is showing some signs of growth - particularly among young adults.
Chapter 7 - Duty Free - This chapter highlights the top duty free vodka lines in travel retail/duty free.. The success of super-premium vodkas such as Grey Goose and Belvedere has inspired other suppliers to enter the market with their own super-premium entrants. This new generation of premium white spirits is beginning to make an impact in duty free and travel retail. This chapter highlights the regional developments impacting white spirits' prospects in duty free.
Chapter 8 - Brand profiles - provides profiles of the major vodka brands, namely Absolut, Grey Goose, Belvedere, Finlandia, Stolichnaya, Ciroc, Skyy, Nemiroff, 42 Below.
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