Global market review of packaged water - forecasts to 2010
Global market review of packaged water - forecasts to 2010 : Although According to Food Reference there are over 700 brands of bottled water worldwide, just five giant multinational food drink and beverage companies dominate the global market: Nestle SA, Danone Groupe, PepsiCo Inc, Coca-Cola Inc, Suntory Group, all profiled in this report, along with Cadbury Schweppes plc and Highland Spring Ltd. The report also covers marketing strategies of the major companies, total market value, and trends in sales, consumer profiles and product innovations. Forecasts are made of the global market to 2010, based on data from 2000-2003.
Summary of chapters in Global market review of packaged water - forecasts to 2010 :
The leading international companies
According to Food Reference there are over 700 brands of bottled water worldwide and five giant multinational food drink and beverage companies dominate the global market: Nestle SA, Danone Groupe, PepsiCo Inc, Coca-Cola Inc, Suntory Group.
Company profiles
The section profiles the five dominant companies along with Cadbury Schweppes plc and Highland Spring Ltd.
Major companies' marketing strategies
This chapter describes how the major companies market their products through both global and regional branding, utilising their expertise in packaging from other beverage activities.
The global market
Euromonitor, Zenith and just-drinks.com value the global market for packaged water in this section. As these values are variable dependent on currency exchange rates and wholesalers and retailers price mark-ups, the market is also expressed in terms of sales in volume.
Global market structure
This chapter estimates still and sparkling water's share of the global market, along with the breakdown of types of packaging and channels of distribution used.
Estimated sales of packaged water by region
In this chapter we examine the trends in sales of packaged water, regional market shares in seven different regions: Western Europe, Eastern Europe, North America, Latin America, Asia, Australasia and Africa and the Middle East.
Packaged water consumers
Consumers are profiled in terms of demographics and variations by region. This section also discusses what motivates consumers to pay more than 1000 times more for bottled water, than they do for the water that is readily available from their household tap.
Product innovations
Developments have been made with regard to the taste and health related qualities of products.
Factors that influence demand
Demand for packaged water products is influenced by population trends, consumers' concerns about the safety of drinking tap water, combined with higher expectations of the taste and healthy qualities of water. Demand could also be affected by unexpected factors on a global scale.
The global market for packaged water - forecasts to 2010
This section forecasts based upon data trends for the global and regional markets for 2000 to 2003 inclusive. It takes into account factors that are likely to influence consumer demand, reviewed in the previous chapter.
About the author
Michael Mayers has run his own market research and marketing consultancy for over 20 years. He is a full member of the Market Research Society (MRS), an accredited consultant on the Government's National Consultants Database, a member of the Independent Consultants Group (ICG) and a member of the London Chamber of Commerce. Over the years he has worked as a consultant and managed projects for numerous private clients in the drinks and food industries as well as market research publishers, right up to the present day. He is the author of the just-drinks reports 'A global market review of premium beer - with forecasts to 2010', and 'Global market review of malt whisky - with forecasts to 2010' that were published in 2004.
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