To mark the UK launch of the new Argentine Polo wine range from La Chamiza, Bath-based World Wine Agencies has just announced that it has been selected as key wine partner by The Beaufort Polo Club for the next five seasons. The agreement includes major joint branding opportunities and sole wine supply to the prestigious club, whose patron is HRH The Prince of Wales.
Spearheaded by Director Nicky Burston, who is currently running as a finalist in the Bristol Evening Post Entrepreneur of the Year Awards, the agency will be showcasing the Polo Amateur and Polo Professional ranges at the London International Wine & Spirits Fair in May [Stand I5].
La Chamiza is rapidly becoming recognized as ‘the wine of choice for the Polo season 2007’ and the winery will be providing prizes at the Argentine Club Cup: offering the highest standard of polo played in the world outside Argentina. World Wine Agencies will also host corporate hospitality tables for members of the trade press and wine critics at key events throughout the season, including The Calcot Manor Hotel Cup on Sunday 17 June 2007.
Beaufort Polo Club Chairman, Simon Tomlinson commented:
“We’re all thrilled to have the support of Nicky and her team at World Wine Agencies. The tasting panel here has been incredibly impressed with the quality and presentation of the wines and the natural association between the two brands makes it a perfect match.”
Set in the picturesque Cotswold countryside, Beaufort Polo Club plays host to a number of major annual events including Royal Charity Days, England International matches and high goal tournaments, such as the coveted Argentine Club Cup. Attended by 15,000-20,000 visitors and members, the club prides itself on a warm and friendly atmosphere, is firmly committed to encouraging young players to learn and improve their game and to date has succeeded in raising over £1 million for charities nationwide.
Commenting on the partnership agreement, Nicky Burston said:
“Polo is the oldest ball sport in the world. It’s also the third fastest, with the highest AB profile of any spectator sport and I’m really excited to be closely involved with such an exhilarating game! From the start of the season, we’ll be focusing on the 2006 vintages of La Chamiza Polo Amateur Merlot, Cabernet Sauvignon, Brut sparkling and the indigenous Torrontés and Malbec varietals. World Wine Agencies will also be working closely with the Special Events Team at the Beaufort Polo Club on a number of unique wine tasting initiatives as the action-packed season progresses ...”
Exclusive web offer: 20% discount on all match tickets by quoting “La Chamiza”
(Beaufort Polo Club booking line: 01666 880510)
For further details please contact Nicky Burston at World Wine Agencies on 07764 372229 or nb@worldwineagenciescom
The next edition of the ‘First Press’ Ezine is due out on 18 May 2007: http://www.worldwineagencies.com/
