The popularity of broadband connections has rocketed in the UK as well as in other countries all around the world according to recent data, and with more and more people signing up for broadband Internet Service Providers are having to offer better and better deals in order to remain competitive. The increasing number of Internet Service Providers on the market has also added to the competition, and is set to force down the cost of having broadband for consumers.
A recent study that was published by the Centre for Telecoms Research has shown that prices could be driven down further still over the next few years, as Internet Service Providers battle it out amidst stiff competition, offering cheaper and cheaper deals in a bid to drum up custom. In fact, according to the report the cost of having high speed Internet by 2011 will be an average of ten pounds, even though Internet speeds are expected to continue getting faster.
The Research Director at the Centre for Telecoms Research stated: "Although we expect 90% of broadband consumers to be using speeds above 2Mbit/s by 2011 (from around 33% in 2006), we expect ISPs to reap less not more revenue per customer from these services. Competition between ISPs is likely to intensify over the next five years, and this will result in many operators supplying high-speed broadband as a loss leader or as part of a bundled package in hope of cross-selling other services to the customer."
Yvan Bamping of broadband comparison site http://www.broadband-
The report also indicates that around eighty five percent of households with personal computers will have broadband connections within the next four years, which represents a figure of around twenty million connections in the UK.
